Data and Marketing Analytics

Associate Certificate Program

Overview

At a Glance

Review Schedule & Register

Master Data Driven Decision-making

The key to your organization’s competitive advantage is being able to translate vast amounts of customer data into meaningful business insights and actionable decisions. This program equips you with key industry applied techniques and approaches to become a strategic data-driven marketing or business analytics professional to enhance profitability while responding to customers’ needs.  You will examine core data,  marketing analytics and customer preferences to make better business decisions and focus on best practices to visualize and communicate results to stakeholders. The program is unique in that it builds on your work experience while directly applying your learnings to your current organization’s challenges and your career needs. 

Taught by leading business and marketing professionals, this four-course program, delivered over 3 weeks each, through live online classes and group coaching sessions can be completed in approximately 6-months.

Who Should Attend?

This program is designed for early- to mid-career professionals who have some marketing experience working in such areas as communications, creative/UX design, customer relationship/service management, advertising/promotion, product management or market research. It is also applicable to marketing specialists in digital analytics, social media, web/media production or PPC who are looking to move into more strategic, decision making roles.  And, it is relevant to product owners and business leads who have marketing accountability on the financial or reporting side.  

 

“I am enthralled by my improved data-driven decision making and an evolving skillset around new tools & methodologies around data visualization, storytelling, AI, ML, DL among others." 

Manushri Misra, Student. 

Program Benefits

  • Differentiate yourself with the power of data to optimize your organization’s marketing performance and bottom line.
  • Employ tools and techniques to collect, interpret, and leverage customer data to build successful strategic and tactical marketing campaigns.
  • Apply data visualization and storytelling practices to effectively communicate and sell strategies to achieve stakeholder buy-in.
  • Apply adaptive and agile approaches to improve upon your marketing processes.

What is data and marketing analytics and why it is important to your career.

Curriculum

Strategically designed by a team of industry and academic experts, the program focuses on developing knowledge, skills and abilities in industry applied techniques and approaches for data and marketing analysis to drive better business outcomes. Students acquire skills to be an effective marketing or business analyst who are able to create a culture for data-driven decision making. 

Comprised of three required courses and one elective, the program is designed to provide students with a rich learning experience. Theory and practice are integrated through opportunities for teamwork, coaching sessions, discussion, case studies, applied projects and networking.

REVIEW SCHEDULE & REGISTER

Schedule

Regular Program Required Courses

Title
Winter2021
Spring / Summer2021
Fall2021
  • 1

    Data and Marketing Analytics Fundamentals

    This course looks at the evolution, impact, and importance of data-driven decision-making, as well as the changing role of marketers, customer service managers, and business / product leaders in how they use data to work with stakeholders.

    $995

    Winter2021
    Spring / Summer2021
    Fall2021
  • 2

    Customer Analytics

    This course examines the tools, techniques, and strategies required to collect, manage, and analyze customer data. Participants will look at the role of data in understanding, driving, and improving customer acquisition, support, and retention.

    $995

    Winter2021
    Spring / Summer2021
    Fall2021
  • 3

    Data Visualization and Storytelling

    Participants will learn how to communicate and sell marketing strategies, activities and results using a combination of visual thinking, storytelling, dashboards, and data visualizations.

    $995

    Winter2021
    Spring / Summer2021
    Fall2021

Elective Courses

Title
Winter2021
Spring / Summer2021
Fall2021
  • Marketing Intelligence & Performance Optimization

    Marketing intelligence combines marketing and customer analytics and data mining, visualization, tools and infrastructure. This course will focus on continuous improvement opportunities to optimize marketing and customer initiatives.

    April 2021 $995

    Winter2021
    Spring / Summer2021
    Fall2021
  • Agile Marketing

    This course reviews four cornerstones that define an Agile marketing project: iterative and incremental delivery, empirical process control, self-organized teams and information radiators. Participants will explore applying an Agile marketing approach.

    May 2021 $995

    Winter2021
    Spring / Summer2021
    Fall2021
  • Mobile and Social Media Analytics

    Participants will explore the key concepts, techniques and practices of mobile and social media analytics, and how you can successfully promote usage to drive higher profits, improve the customer experience, and create value to your organization.

    June 2021 $995

    Winter2021
    Spring / Summer2021
    Fall2021

Program schedule may be subject to change.

Delivery Formats

UBC Sauder Continuing Studies offers 3 different delivery styles to fit your learning needs. Some courses are taught in multiple formats while others are delivered in one format only.

Delivery Scheduled Classes Location Features & Benefits
Blended
Presentatione-Learning
Yes On campus & Online  Learn in the classroom through in-person interaction with instructors and classmates and through self-paced online instruction. Blended learning combines all the benefits of the in-person classroom experience and allows for easy access to learning materials increasing the flexibility to learn at your own pace.
Live Online
Online Teaching
Yes Online Learn through online classroom-style interaction with instructors and classmates in real time from anywhere in the world.  Live Online creates a learning environment in which you collaborate and engage in live Q&A, webinars, and discussion forums.
Online
e-Learning
No Online Learn independently when it’s convenient for you, while having the flexibility to collaborate with your classmates.  Online coaching is available from our experienced industry professionals through virtual office hours and optional webinars to help assist you with course materials, assignments, and projects. 

 

Instructors

The program is taught and facilitated by experienced, industry practitioners who are experts in business and marketing analytics.

Rochelle Grayson

Rochelle Grayson

Rochelle Grayson, co-founder of BoldCoin.com, is a digital strategy and monetization executive with 20 years of business, technology, and education experience. She has led and launched several innovative digital initiatives, working with a combination of both small and large companies, as well as highly analytical and creative individuals. She has an MBA from Chicago Booth, a BA in German literature, and has been awarded as Top Forty under 40, Vancouver’s Top 10 Women in Technology, and nominated for Canada’s Top 100 Most Powerful Women. 

Our Alumni
Cate Morrison

Cate Morrison

Director of Client Engagement

eRezLife Software

Associate Certificate in Data and Marketing Analytics

The course changed the way that I approach data analysis to make it less intimidating, breaking down the process into manageable steps. The ability to take a set of data, decipher what is meaningful, and visually present the data is an invaluable skill in today's workplace. This course/program length and workload are perfect for those who are working and/or have many priorities in their life, providing an opportunity to continue their education without having to sacrifice other commitments.

Manushri Misra

Manushri Misra

Student

Associate Certificate in Data and Marketing Analytics

Practical in approach, and in-depth in content, the Data & Marketing Analytics Program, is one of its kind offering in the market right now. The program encouraged me to utilize my previous experience while exploring real life business scenarios for the application of analytics. I am enthralled by my improved data driven decision making and an evolving skill set around new tools & methodologies around data visualization, storytelling, AI ,ML,DL among others. I fully admire the growth potential of data and marketing analytics in all industry sectors, with the focus on strategic initiatives. I appreciate that the industry oriented business and the technical aspects covered in the program are preparing me to enter the workforce once again with a higher sense of purpose, and to add greater value for target employers.

Paul Blazey

Paul Blazey

Social Media Editor

JOSPT

Associate Certificate in Data and Marketing Analytics

What I liked most about this course were the additional resources provided, and the contemporary examples with lots of variation in content style. The ability to discuss and apply the learning to your own work was a big bonus. I feel this enhanced the learning experience.

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