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Master Data Driven Decision-making

The key to your organization’s competitive advantage is being able to translate vast amounts of customer data into meaningful business insights and actionable decisions. This program equips you with key industry applied techniques and approaches to become a strategic data-driven marketing or business analytics professional to enhance profitability while responding to customers’ needs.  You will examine core data,  marketing analytics and customer preferences to make better business decisions and focus on best practices to visualize and communicate results to stakeholders. The program is unique in that it builds on your work experience while directly applying your learnings to your current organization’s challenges and your career needs.

Taught by leading business and marketing professionals, this 4-course program, delivered over 3 weeks each, through live online classes and group coaching sessions can be completed in approximately 6-months.

Who Should Attend?

This program is designed for early- to mid-career professionals who have some marketing experience working in such areas as communications, creative/UX design, customer relationship/service management, advertising/promotion, product management or market research. It is also applicable to marketing specialists in digital analytics, social media, web/media production or PPC who are looking to move into more strategic, decision making roles.  And, it is relevant to product owners and business leads who have marketing accountability on the financial or reporting side.  

“The ability to take a set of data, decipher what is meaningful, and visually present the data is an invaluable skill in today's workplace.
Cate Morrison
Graduate, Data and Marketing Analytics Certificate

Program Benefits

  • Differentiate yourself with the power of data to optimize your organization’s marketing performance and bottom line.
  • Employ tools and techniques to collect, interpret, and leverage customer data to build successful strategic and tactical marketing campaigns.
  • Apply data visualization and storytelling practices to effectively communicate and sell strategies to achieve stakeholder buy-in.
  • Apply adaptive and agile approaches to improve upon your marketing processes.

 

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