“The ability to take a set of data, decipher what is meaningful, and visually present the data is an invaluable skill in today's workplace.
Program Benefits
- Differentiate yourself with the power of data to optimize your organization’s marketing performance and bottom line.
- Employ tools and techniques to collect, interpret, and leverage customer data to build successful strategic and tactical marketing campaigns.
- Apply data visualization and storytelling practices to effectively communicate and sell strategies to achieve stakeholder buy-in.
- Apply adaptive and agile approaches to improve upon your marketing processes.
- Differentiate yourself with the power of data to optimize your organization’s marketing performance and bottom line.
- Employ tools and techniques to collect, interpret, and leverage customer data to build successful strategic and tactical marketing campaigns.
- Apply data visualization and storytelling practices to effectively communicate and sell strategies to achieve stakeholder buy-in.
- Apply adaptive and agile approaches to improve upon your marketing processes.
Curriculum
Comprised of 4 courses, the program is designed to provide students with a rich learning experience. Theory and practice are integrated through opportunities for teamwork, coaching sessions, discussion, case studies, applied projects and networking.
Schedule
Curriculum may be subject to change
Blended
In-person with instructors and classmates combined with self-paced instruction
In-person with instructors and classmates combined with self-paced instruction
Live Online
Online classroom-style interaction in real time combined with self-paced instruction
Online classroom-style interaction in real time combined with self-paced instruction
Online
Self-paced learning with flexibility to collaborate
Self-paced learning with flexibility to collaborate
Alumni
Manushri Misra
The program’s practical analytics approach has improved my data-driven decision-making abilities. I’ve learnt how to apply new tools and methodologies in data visualization and storytelling. I appreciate the industry-oriented business approach with a focus on strategic initiatives along with the technical aspects. This program is preparing me to enter the workforce with a higher sense of purpose and ability to add value to employers.
Cate Morrison
The course changed the way that I approach data analysis to make it less intimidating, breaking down the process into manageable steps. The ability to take a set of data, decipher what is meaningful, and visually present the data is an invaluable skill in today's workplace. This course/program length and workload are perfect for those who are working and/or have many priorities in their life, providing an opportunity to continue their education without having to sacrifice other commitments.