At a Glance
Delivery Style
Live Online
Duration
3 weeks
Hours per Week
10
Fee
$1,095
Next Start
Feb 4
Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions. There is a vast amount of data that can be used to not only describe customers past and current buying behaviours, but also predict future ones. This course examines the role data plays in understanding, driving, and improving customer acquisition, support, and retention.
Learning Outcomes
- Examine tools, techniques, and strategies to collect, manage, and analyze marketing and customer data.
- Develop data-based customer personas.
- Conduct data-based customer segmentation.
- Use data analytics to predict customer behaviour.
- Develop customer insights across the entire customer lifecycle.
Applies to the following Certificate(s)
Registration Details
Sep 30 - Oct 26, 2025 | Live Online | $1,095
Sep 30, 2025
Mandatory Live Online Sessions
- Sat Oct 4 9:00 am - 1:00 pm (PT)
- Sat Oct 11 9:00 am - 1:00 pm (PT) (class on Thanksgiving long weekend)
- Sat Oct 18 9:00 am - 12:00 pm (PT)
- Data and Marketing Analytics Fundamentals (IV805)
Blended
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
Live Online
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Online
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.