At a Glance
Delivery Style
Live Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$995
Next Start
Mar 13
Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions. There is a vast amount of data that can be used to not only describe customers past and current buying behaviours, but also predict future ones. This course examines the role data plays in understanding, driving, and improving customer acquisition, support, and retention.
Learning Outcomes
- Examine tools, techniques, and strategies to collect, manage, and analyze marketing and customer data.
- Develop data-based customer personas.
- Conduct data-based customer segmentation.
- Use data analytics to predict customer behaviour.
- Develop customer insights across the entire customer lifecycle.
Applies to the following Certificate(s)
Registration Details
Sep 26 - Oct 20, 2023 | Live Online | $995
Sep 26, 2023
Mandatory Live Online Sessions
- Sat Sep 30 9:00 am - 1:00 pm (PT)
- Sat Oct 7 9:00 am - 1:00 pm (PT)
- Sat Oct 14 9:00 am - 12:00 pm (PT)
Blended
In-person with instructors and classmates combined with self-paced instruction
In-person with instructors and classmates combined with self-paced instruction
Live Online
Online classroom-style interaction in real time combined with self-paced instruction
Online classroom-style interaction in real time combined with self-paced instruction
Online
Self-paced learning with flexibility to collaborate
Self-paced learning with flexibility to collaborate