Shape Created with Sketch. info_mark

Customer Analytics

At a Glance

Delivery Style

Live Online

Duration

3 weeks

Hours of Study

6-10/week

Fee

$1,095

Next Start

Oct 1

Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions. There is a vast amount of data that can be used to not only describe customers past and current buying behaviours, but also predict future ones.  This course examines the role data plays in understanding, driving, and improving customer acquisition, support, and retention. 

Learning Outcomes

  • Examine tools, techniques, and strategies to collect, manage, and analyze marketing and customer data.
  • Develop data-based customer personas.
  • Conduct data-based customer segmentation.
  • Use data analytics to predict customer behaviour.
  • Develop customer insights across the entire customer lifecycle.

 

DM2 new 2023

Earn a digital badge that highlights your competencies acquired in this course.

Learn more

 

 

Applies to the following Certificate(s)

Registration Details

Oct 1 - Nov 1, 2024 | Live Online | $1,095

Course Start Date:
Days and Times:
Instructors:
Fee: $1,095
Tax: $0
Subtotal: $1,095
Add to Cart

You may be asked to sign-in or create an account to register and pay.

Blended

info_mark_grey

A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.

A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.

Live Online

info_mark_grey

Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning. 

Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning. 

Online

info_mark_grey

Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.

Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.