Customer Analytics
At a Glance
Format
Live Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$995
Next Start
Jun 6
Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions. There is a vast amount of data that can be used to not only describe customers past and current buying behaviours, but also predict future ones. This course examines the role data plays in understanding, driving, and improving customer acquisition, support, and retention.
Learning Outcomes
- Examine tools, techniques, and strategies to collect, manage, and analyze marketing and customer data.
- Develop data-based customer personas.
- Conduct data-based customer segmentation.
- Use data analytics to predict customer behaviour.
- Develop customer insights across the entire customer lifecycle.

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Applies to the following Certificate(s)
Registration Details
-
Jun 6 - 30, 2022
Live Online
$995 -
Oct 4 - 28, 2022
Live Online
$995 -
Mar 13 - Apr 6, 2023
Live Online
$995
Jun 6 - 30, 2022 | Live Online | $995
Jun 6, 2022
Mandatory Live Online Sessions
- Sat Jun 11 9:00 am - 1:00 pm (PT)
- Sat Jun 18 9:00 am - 1:00 pm (PT)
- Sat Jun 25 9:00 am - 12:00 pm (PT)
You may be asked to sign-in or create an account to register and pay.
Oct 4 - 28, 2022 | Live Online | $995
Oct 4, 2022
Mandatory Live Online Sessions
- Sat Oct 8 9:00 am - 1:00 pm (PT)
- Sat Oct 15 9:00 am - 1:00 pm (PT)
- Sat Oct 22 9:00 am - 12:00 pm (PT)
You may be asked to sign-in or create an account to register and pay.
Mar 13 - Apr 6, 2023 | Live Online | $995
Mar 13, 2023
Mandatory Live Online Sessions
- Sat Mar 18 9:00 am - 1:00 pm (PT)
- Sat Mar 25 9:00 am - 1:00 pm (PT)
- Sat Apr 1 9:00 am - 12:00 pm (PT)
TBA
You may be asked to sign-in or create an account to register and pay.
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At a Glance
Format
Live Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$995
Next Start
Jun 6