Shape Created with Sketch. info_mark

Customer Analytics

scroll_arrow

At a Glance

Delivery Style

Live Online

Duration

3 weeks

Hours of Study

6-10/week

Fee

$995

Stay in Touch

mail_outline

Next Start

Mar 13

Review Schedule & Register

Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions. There is a vast amount of data that can be used to not only describe customers past and current buying behaviours, but also predict future ones.  This course examines the role data plays in understanding, driving, and improving customer acquisition, support, and retention. 

Learning Outcomes

  • Examine tools, techniques, and strategies to collect, manage, and analyze marketing and customer data.
  • Develop data-based customer personas.
  • Conduct data-based customer segmentation.
  • Use data analytics to predict customer behaviour.
  • Develop customer insights across the entire customer lifecycle.

     

    DMA new

    Earn a digital badge that highlights your competencies acquired in this course.
    Learn more

    Applies to the following Certificate(s)

    Registration Details

    Mar 13 - Apr 6, 2023 | Live Online | $995

    Course Start Date:

    Mar 13, 2023

    Days and Times:

    Mandatory Live Online Sessions

    • Sat Mar 18  9:00 am - 1:00 pm (PT)
    • Sat Mar 25 9:00 am - 1:00 pm (PT)
    • Sat Apr 1  9:00 am - 12:00 pm (PT)

    Requisite(s):

    Data and Marketing Analytics Fundamentals

    Instructors:

    TBA

    Fee: $995
    Tax: $0
    Subtotal: $995
    Add to Cart

    You may be asked to sign-in or create an account to register and pay.

    May 15 - Jun 9, 2023 | Live Online | $995

    Course Start Date:

    May 15, 2023

    Days and Times:

    Mandatory Live Online Sessions

    • Sat May 20  9:00 am - 1:00 pm (PT)
    • Sat May 27 9:00 am - 1:00 pm (PT)
    • Sat Jun 3  9:00 am - 12:00 pm (PT)

    Requisite(s):

    Data and Marketing Analytics Fundamentals

    Instructors:

    TBA

    Fee: $995
    Tax: $0
    Subtotal: $995
    Add to Cart

    You may be asked to sign-in or create an account to register and pay.

    Oct 2 - 27, 2023 | Live Online | $995

    Course Start Date:

    Oct 2, 2023

    Days and Times:

    Mandatory Live Online Sessions

    • Sat Oct 7  9:00 am - 1:00 pm (PT)
    • Sat Oct 14 9:00 am - 1:00 pm (PT)
    • Sat Oct 21  9:00 am - 12:00 pm (PT)

    Requisite(s):

    Data and Marketing Analytics Fundamentals

    Instructors:

    TBA

    Fee: $995
    Tax: $0
    Subtotal: $995
    Add to Cart

    You may be asked to sign-in or create an account to register and pay.

    Blended

    info_mark_grey

    In-person with instructors and classmates combined with self-paced instruction

    In-person with instructors and classmates combined with self-paced instruction

    Live Online

    info_mark_grey

    Online classroom-style interaction in real time combined with self-paced instruction

    Online classroom-style interaction in real time combined with self-paced instruction

    Online

    info_mark_grey

    Self-paced learning with flexibility to collaborate

    Self-paced learning with flexibility to collaborate

    course

    Courses you may also be interested in...

    Marketing Intelligence and Performance Optimization
    Next Start Date Nov 14
    Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Learn more
    Agile Marketing
    Next Start Date TBA
    Discover how to apply the four cornerstones of Agile projects including iterative and incremental delivery, empirical process control, self-organized teams, and information radiators in a highly interactive workshop environment. Learn more
    Data Visualization and Storytelling
    Next Start Date Nov 1
    Today’s organizations have access to a sea of data across a wide variety of channels and activities. However, communicating critical take-aways to stakeholders and creating actionable insights and decisions is becoming increasingly difficult. Learn more

    At a Glance

    Delivery Style

    Live Online

    Duration

    3 weeks

    Hours of Study

    6-10/week

    Fee

    $995

    Stay in Touch

    mail_outline

    Next Start

    Mar 13

    Review Schedule & Register