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Customer Analytics

At a Glance

Delivery Style

Live Online

Duration

3 weeks

Hours of Study

6-10/week

Fee

$995

Next Start

Oct 4

Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions. There is a vast amount of data that can be used to not only describe customers past and current buying behaviours, but also predict future ones.  This course examines the role data plays in understanding, driving, and improving customer acquisition, support, and retention. 

Learning Outcomes

  • Examine tools, techniques, and strategies to collect, manage, and analyze marketing and customer data.
  • Develop data-based customer personas.
  • Conduct data-based customer segmentation.
  • Use data analytics to predict customer behaviour.
  • Develop customer insights across the entire customer lifecycle.

     

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    Applies to the following Certificate(s)

    Registration Details

    Oct 4 - 28, 2022 | Live Online | $995

    Course Start Date:
    Days and Times:
    Instructors:
    Fee: $995
    Tax: $0
    Subtotal: $995
    Add to Cart

    You may be asked to sign-in or create an account to register and pay.

    Mar 13 - Apr 6, 2023 | Live Online | $995

    Course Start Date:
    Days and Times:
    Instructors:
    Fee: $995
    Tax: $0
    Subtotal: $995
    Add to Cart

    You may be asked to sign-in or create an account to register and pay.

    Blended

    question_mark

    In-person with instructors and classmates combined with self-paced instruction

    In-person with instructors and classmates combined with self-paced instruction

    Live Online

    question_mark

    Online classroom-style interaction in real time combined with self-paced instruction

    Online classroom-style interaction in real time combined with self-paced instruction

    Online

    question_mark

    Self-paced learning with flexibility to collaborate

    Self-paced learning with flexibility to collaborate

    course

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