At a Glance
Format
Live Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$995
Next Start
Jun 6
Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions. There is a vast amount of data that can be used to not only describe customers past and current buying behaviours, but also predict future ones. This course examines the role data plays in understanding, driving, and improving customer acquisition, support, and retention.
Learning Outcomes
- Examine tools, techniques, and strategies to collect, manage, and analyze marketing and customer data.
- Develop data-based customer personas.
- Conduct data-based customer segmentation.
- Use data analytics to predict customer behaviour.
- Develop customer insights across the entire customer lifecycle.
Earn a digital badge that highlights your competencies acquired in this course.
Learn more
Applies to the following Certificate(s)
Registration Details
-
Jun 6 - 30, 2022
Live Online
$995 -
Oct 4 - 28, 2022
Live Online
$995 -
Mar 13 - Apr 6, 2023
Live Online
$995
Jun 6 - 30, 2022 | Live Online | $995
Course Start Date:
Jun 6, 2022
Days and Times:
Mandatory Live Online Sessions
- Sat Jun 11 9:00 am - 1:00 pm (PT)
- Sat Jun 18 9:00 am - 1:00 pm (PT)
- Sat Jun 25 9:00 am - 12:00 pm (PT)
Requisite(s):
Instructors:
Oct 4 - 28, 2022 | Live Online | $995
Course Start Date:
Oct 4, 2022
Days and Times:
Mandatory Live Online Sessions
- Sat Oct 8 9:00 am - 1:00 pm (PT)
- Sat Oct 15 9:00 am - 1:00 pm (PT)
- Sat Oct 22 9:00 am - 12:00 pm (PT)
Requisite(s):
Instructors:
Mar 13 - Apr 6, 2023 | Live Online | $995
Course Start Date:
Mar 13, 2023
Days and Times:
Mandatory Live Online Sessions
- Sat Mar 18 9:00 am - 1:00 pm (PT)
- Sat Mar 25 9:00 am - 1:00 pm (PT)
- Sat Apr 1 9:00 am - 12:00 pm (PT)
Requisite(s):
Instructors:
TBA
course
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