Marketing Intelligence and Performance Optimization
At a Glance
Delivery Style
Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$995
Next Start
Feb 13
Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Using MI, organizations can optimize their marketing and customer performance by maintaining a competitive advantage and achieving organizational goals and objectives. This course focuses on continuous improvement opportunities to optimize marketing and customer initiatives.
Learning Outcomes
- Define marketing intelligence concepts, challenges, and considerations.
- Describe experimentation and demonstrate the value of A/B Testing.
- Optimize marketing activities to better achieve organizational objectives and competitive advantage.
- Explain the role and differences between artificial intelligence, machine learning, and deep learning.
- Understand the differences between predictive and prescriptive analytics and how these are used.
- Describe governance practices and create a data governance model.

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Applies to the following Certificate(s)
Registration Details
-
Feb 13 - Mar 17, 2023
IV820 W23 ALive Online$995 -
May 22 - Jun 16, 2023
IV820 S23 ALive Online$995 -
Nov 27 - Dec 22, 2023
IV820 F23 ALive Online$995
Feb 13 - Mar 17, 2023 | Live Online | $995
Feb 13, 2023
Mandatory Live Online Sessions
- Sat Feb 18 9:00 am - 1:00 pm (PT)
- Sat Mar 4 9:00 am - 1:00 pm (PT)
- Sat Mar 11 9:00 am - 12:00 pm (PT)
You may be asked to sign-in or create an account to register and pay.
May 22 - Jun 16, 2023 | Live Online | $995
May 22, 2023
Mandatory Live Online Sessions
- Sat May 27 9:00 am - 1:00 pm (PT)
- Sat Jun 3 9:00 am - 1:00 pm (PT)
- Sat Jun 10 9:00 am - 12:00 pm (PT)
You may be asked to sign-in or create an account to register and pay.
Nov 27 - Dec 22, 2023 | Live Online | $995
Nov 27, 2023
Mandatory Live Online Sessions
- Sat Dec 2 9:00 am - 1:00 pm (PT)
- Sat Dec 9 9:00 am - 1:00 pm (PT)
- Sat Dec 16 9:00 am - 12:00 pm (PT)
You may be asked to sign-in or create an account to register and pay.
Blended
In-person with instructors and classmates combined with self-paced instruction
In-person with instructors and classmates combined with self-paced instruction
Live Online
Online classroom-style interaction in real time combined with self-paced instruction
Online classroom-style interaction in real time combined with self-paced instruction
Online
Self-paced learning with flexibility to collaborate
Self-paced learning with flexibility to collaborate
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At a Glance
Delivery Style
Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$995
Next Start
Feb 13