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Marketing Intelligence and Performance Optimization

At a Glance

Delivery Style

Online

Duration

3 weeks

Hours of Study

6-10/week

Fee

$995

Next Start

Nov 14

Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Using MI, organizations can optimize their marketing and customer performance by maintaining a competitive advantage and achieving organizational goals and objectives. This course focuses on continuous improvement opportunities to optimize marketing and customer initiatives.
 

Learning Outcomes

  • Define marketing intelligence concepts, challenges, and considerations.
  • Describe experimentation and demonstrate the value of A/B Testing.
  • Optimize marketing activities to better achieve organizational objectives and competitive advantage.
  • Explain the role and differences between artificial intelligence, machine learning, and deep learning.
  • Understand the differences between predictive and prescriptive analytics and how these are used.
  • Describe governance practices and create a data governance model.

 

DMA - DC

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Applies to the following Certificate(s)

Registration Details

Nov 14 - Dec 16, 2022 | Live Online | $995

Course Start Date:
Days and Times:
Instructors:
Fee: $995
Tax: $0
Subtotal: $995
Add to Cart

You may be asked to sign-in or create an account to register and pay.

Feb 13 - Mar 10, 2023 | Live Online | $995

Course Start Date:
Days and Times:
Instructors:
Fee: $995
Tax: $0
Subtotal: $995
Add to Cart

You may be asked to sign-in or create an account to register and pay.

Blended

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In-person with instructors and classmates combined with self-paced instruction

In-person with instructors and classmates combined with self-paced instruction

Live Online

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Online classroom-style interaction in real time combined with self-paced instruction

Online classroom-style interaction in real time combined with self-paced instruction

Online

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Self-paced learning with flexibility to collaborate

Self-paced learning with flexibility to collaborate

course

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Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Learn more