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Marketing Intelligence and Performance Optimization

At a Glance

Delivery Style

Online

Duration

3 weeks

Hours of Study

6-10/week

Fee

$1,095

Next Start

Nov 26

Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Using MI, organizations can optimize their marketing and customer performance by maintaining a competitive advantage and achieving organizational goals and objectives. This course focuses on continuous improvement opportunities to optimize marketing and customer initiatives.

 

Learning Outcomes

  • Define marketing intelligence concepts, challenges, and considerations.
  • Describe experimentation and demonstrate the value of A/B Testing.
  • Optimize marketing activities to better achieve organizational objectives and competitive advantage.
  • Explain the role and differences between artificial intelligence, machine learning, and deep learning.
  • Understand the differences between predictive and prescriptive analytics and how these are used.
  • Describe governance practices and create a data governance model.

 

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Applies to the following Certificate(s)

Registration Details

Nov 26 - Dec 20, 2024 | Live Online | $1,095

Course Start Date:
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Fee: $1,095
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Subtotal: $1,095
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Blended

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A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.

A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.

Live Online

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Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning. 

Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning. 

Online

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Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.

Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.

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