Marketing Intelligence and Performance Optimization
At a Glance
Delivery Style
Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$1,095
Next Start
Apr 22
Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Using MI, organizations can optimize their marketing and customer performance by maintaining a competitive advantage and achieving organizational goals and objectives. This course focuses on continuous improvement opportunities to optimize marketing and customer initiatives.
Learning Outcomes
- Define marketing intelligence concepts, challenges, and considerations.
- Describe experimentation and demonstrate the value of A/B Testing.
- Optimize marketing activities to better achieve organizational objectives and competitive advantage.
- Explain the role and differences between artificial intelligence, machine learning, and deep learning.
- Understand the differences between predictive and prescriptive analytics and how these are used.
- Describe governance practices and create a data governance model.
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Applies to the following Certificate(s)
Registration Details
Apr 22 - May 16, 2025 | Live Online | $1,095
Apr 22, 2025
Mandatory Live Online Sessions
- Sat Apr 26, 9:00 am - 1:00 pm (PT)
- Sat May 3, 9:00 am - 1:00 pm (PT)
- Sat May 10, 9:00 am - 12:00 pm (PT)
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Requisite(s):
- Data and Marketing Analytics Fundamentals (IV805)
You may be asked to sign in or create an account to register and pay.
Blended
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
Live Online
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Online
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
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At a Glance
Delivery Style
Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$1,095
Next Start
Apr 22