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Data & Marketing Analytics Bootcamp

At a Glance

Delivery Style

Live Online

Duration

3.5 Months

Hours of Study

6-10/week

Fee

$4,380

Jan 7

Program Start

Jan 7

Certificate Program

The key to your organization’s competitive advantage is being able to translate vast amounts of customer data into meaningful business insights and actionable decisions. This program equips you with key industry applied techniques and approaches to become a strategic data-driven marketing or business analytics professional to enhance profitability while responding to customers’ needs.  You will examine core data,  marketing analytics and customer preferences to make better business decisions and focus on best practices to visualize and communicate results to stakeholders. The program is unique in that it builds on your work experience while directly applying your learnings to your current organization’s challenges and your career needs.

The Data & Marketing Analytics Programs includes the following 4 courses:

  • Data and Marketing Analytics Fundamentals
  • Marketing Intelligence and Performance Optimization
  • Customer Analytics
  • Data Visualization and Storytelling

Who Should Attend?

This program is designed for early- to mid-career professionals who have some marketing experience working in such areas as communications, creative/UX design, customer relationship/service management, advertising/promotion, product management or market research. The Data and marketing Analytics Certificate is ideal for marketing specialists in digital analytics, social media, web/media production or PPC who are looking to move into more strategic, decision making roles.  It is also relevant to product owners and business leads who have marketing accountability on the financial or reporting side.  

Program Benefits

  • Differentiate yourself with the power of data to optimize your organization’s marketing performance and bottom line.
  • Employ tools and techniques to collect, interpret, and leverage customer data to build successful strategic and tactical marketing campaigns.
  • Apply data visualization and storytelling practices to effectively communicate and sell strategies to achieve stakeholder buy-in.
  • Apply adaptive and agile approaches to improve upon your marketing processes.

Jan 7 - May 16, 2025 | Live Online | $4,380

Course Start Date:
Days and Times:
Instructors:
Fee: $4,380
Tax: $0
Subtotal: $4,380
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Blended

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A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.

A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.

Live Online

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Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning. 

Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning. 

Online

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Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.

Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.