Data & Marketing Analytics Bootcamp
At a Glance
Delivery Style
Live Online
Duration
3.5 Months
Hours of Study
6-10/week
Fee
$4,380
Jan 7
Program Start
Jan 7
Certificate Program
The key to your organization’s competitive advantage is being able to translate vast amounts of customer data into meaningful business insights and actionable decisions. This program equips you with key industry applied techniques and approaches to become a strategic data-driven marketing or business analytics professional to enhance profitability while responding to customers’ needs. You will examine core data, marketing analytics and customer preferences to make better business decisions and focus on best practices to visualize and communicate results to stakeholders. The program is unique in that it builds on your work experience while directly applying your learnings to your current organization’s challenges and your career needs.
The Data & Marketing Analytics Programs includes the following 4 courses:
- Data and Marketing Analytics Fundamentals
- Marketing Intelligence and Performance Optimization
- Customer Analytics
- Data Visualization and Storytelling
Who Should Attend?
This program is designed for early- to mid-career professionals who have some marketing experience working in such areas as communications, creative/UX design, customer relationship/service management, advertising/promotion, product management or market research. The Data and marketing Analytics Certificate is ideal for marketing specialists in digital analytics, social media, web/media production or PPC who are looking to move into more strategic, decision making roles. It is also relevant to product owners and business leads who have marketing accountability on the financial or reporting side.
Program Benefits
- Differentiate yourself with the power of data to optimize your organization’s marketing performance and bottom line.
- Employ tools and techniques to collect, interpret, and leverage customer data to build successful strategic and tactical marketing campaigns.
- Apply data visualization and storytelling practices to effectively communicate and sell strategies to achieve stakeholder buy-in.
- Apply adaptive and agile approaches to improve upon your marketing processes.
Jan 7 - May 16, 2025 | Live Online | $4,380
Jan 7, 2025
Mandatory Live Online Sessions
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Mandatory Live Online Sessions
- Sat Jan 11 9:00 am - 1:00 pm (PT)
- Sat Jan 18 9:00 am - 1:00 pm (PT)
- Sat Jan 25 9:00 am - 12:00 pm (PT)
- Sat Feb 8 9:00 am - 1:00 pm (PT)
- No class Sat, Feb 15 for Family Day long weekend (Mon, Feb 17)
- Sat Feb 22 9:00 am - 1:00 pm (PT)
- Sat Mar 1 9:00 am - 12:00 pm (PT)
- Sat Mar 15 9:00 am - 1:00 pm (PT)
- Sat Mar 22 9:00 am - 1:00 pm (PT)
- Sat Mar 29 9:00 am - 12:00 pm (PT)
- Sat Apr 26, 9:00 am - 1:00 pm (PT)
- Sat May 3, 9:00 am - 1:00 pm (PT)
- Sat May 10, 9:00 am - 12:00 pm (PT)
TBA
You may be asked to sign in or create an account to register and pay.
Blended
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
Live Online
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Online
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
At a Glance
Delivery Style
Live Online
Duration
3.5 Months
Hours of Study
6-10/week
Fee
$4,380
Jan 7
Program Start
Jan 7