Data & Marketing Analytics Bootcamp

This program is designed for early- to mid-career professionals who have some marketing experience working in such areas as communications, creative/UX design, customer relationship/service management, advertising/promotion, product management or market research. The Data and marketing Analytics Certificate is ideal for marketing specialists in digital analytics, social media, web/media production or PPC who are looking to move into more strategic, decision making roles.  It is also relevant to product owners and business leads who have marketing accountability on the financial or reporting side.  

• Differentiate yourself with the power of data to optimize your organization’s marketing performance and bottom line.
• Employ tools and techniques to collect, interpret, and leverage customer data to build successful strategic and tactical marketing campaigns.
• Apply data visualization and storytelling practices to effectively communicate and sell strategies to achieve stakeholder buy-in.
• Apply adaptive and agile approaches to improve upon your marketing processes.