Data & Marketing Analytics Bootcamp
At a Glance
Delivery Style
Live Online
Duration
3.5 Months
Hours of Study
6-10/week
Fee
$4,380
Apr 8
Program Start
TBA
Certificate Program
The key to your organization’s competitive advantage is being able to translate vast amounts of customer data into meaningful business insights and actionable decisions. This program equips you with key industry applied techniques and approaches to become a strategic data-driven marketing or business analytics professional to enhance profitability while responding to customers’ needs. You will examine core data, marketing analytics and customer preferences to make better business decisions and focus on best practices to visualize and communicate results to stakeholders. The program is unique in that it builds on your work experience while directly applying your learnings to your current organization’s challenges and your career needs.
The Data & Marketing Analytics Programs includes the following 4 courses:
- Data and Marketing Analytics Fundamentals
- Marketing Intelligence and Performance Optimization
- Customer Analytics
- Data Visualization and Storytelling
Who Should Attend?
This program is designed for early- to mid-career professionals who have some marketing experience working in such areas as communications, creative/UX design, customer relationship/service management, advertising/promotion, product management or market research. The Data and marketing Analytics Certificate is ideal for marketing specialists in digital analytics, social media, web/media production or PPC who are looking to move into more strategic, decision making roles. It is also relevant to product owners and business leads who have marketing accountability on the financial or reporting side.
Program Benefits
- Differentiate yourself with the power of data to optimize your organization’s marketing performance and bottom line.
- Employ tools and techniques to collect, interpret, and leverage customer data to build successful strategic and tactical marketing campaigns.
- Apply data visualization and storytelling practices to effectively communicate and sell strategies to achieve stakeholder buy-in.
- Apply adaptive and agile approaches to improve upon your marketing processes.
Please check back later for upcoming offerings of this course.
At a Glance
Delivery Style
Live Online
Duration
3.5 Months
Hours of Study
6-10/week
Fee
$4,380
Apr 8
Program Start
TBA