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Data and Marketing Analytics Fundamentals

At a Glance

Delivery Style

Online

Duration

3 weeks

Hours per Week

10

Fee

$1,095

Next Start Date

tbc

Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.

Learning Outcomes

  • Define fundamental data and marketing terminology and concepts.
  • List the core components of a marketing analytics strategy.
  • Describe and identify various tools and techniques for collecting and analyzing data.
  • Evaluate data to make data-driven marketing decisions and assessments.
  • Visualize data for key stakeholders and to gain buy-in.

 

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Applies to the following Certificate(s)

Registration Details

Please check back later for upcoming offerings of this course.