At a Glance
Format
Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$995
Next Start Date
May 9
Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
Learning Outcomes
- Define fundamental data and marketing terminology and concepts.
- List the core components of a marketing analytics strategy.
- Describe and identify various tools and techniques for collecting and analyzing data.
- Evaluate data to make data-driven marketing decisions and assessments.
- Visualize data for key stakeholders and to gain buy-in.
Earn a digital badge that highlights your competencies acquired in this course.
Learn more
Applies to the following Certificate(s)
Registration Details
-
Sep 6 - 30, 2022
Live Online
$995 -
Nov 14 - Dec 10, 2022
Live Online
$995 -
Feb 6 - Mar 3, 2023
Live Online
$995
Sep 6 - 30, 2022 | Live Online | $995
Course Start Date:
Sep 6, 2022
Days and Times:
Mandatory Live Online Sessions
- Sat Sep 10, 9:00 am - 1:00 pm (PT)
- Sat Sep 17, 9:00 am - 1:00 pm (PT)
- Sun Sep 24, 9:00 am - 12:00 pm (PT)
Instructors:
Nov 14 - Dec 10, 2022 | Live Online | $995
Course Start Date:
Nov 14, 2022
Days and Times:
Mandatory Live Online Sessions
- Sat Nov 19 9:00 am - 1:00 pm (PT)
- Sat Nov 26 9:00 am - 1:00 pm (PT)
- Sat Dec 3 9:00 am - 12:00 pm (PT)
Instructors:
TBA
Feb 6 - Mar 3, 2023 | Live Online | $995
Course Start Date:
Feb 6, 2023
Days and Times:
Mandatory Live Online Sessions
- Sat Feb 11 9:00 am - 1:00 pm (PT)
- Sat Feb 18 9:00 am - 1:00 pm (PT)
- Sat Feb 25 9:00 am - 12:00 pm (PT)
Instructors:
TBA
course
Courses you may also be interested in...
Next Start Date Jun 6
Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions. Learn more
Next Start Date TBA
Discover how mobile and social media analytics can drive higher profits, improve the customer experience, and create measurable value to your organization. Learn more
Next Start Date Nov 14
Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Learn more