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Data and Marketing Analytics Fundamentals

At a Glance

Delivery Style

Online

Duration

3 weeks

Hours of Study

6-10/week

Fee

$995

Next Start Date

Sep 3

Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.

Learning Outcomes

  • Define fundamental data and marketing terminology and concepts.
  • List the core components of a marketing analytics strategy.
  • Describe and identify various tools and techniques for collecting and analyzing data.
  • Evaluate data to make data-driven marketing decisions and assessments.
  • Visualize data for key stakeholders and to gain buy-in.

 

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Applies to the following Certificate(s)

Registration Details

Sep 3 - 27, 2024 | Live Online | $995

Course Start Date:
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Fee: $995
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Subtotal: $995
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Blended

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A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.

A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.

Live Online

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Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning. 

Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning. 

Online

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Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.

Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.