Data and Marketing Analytics Fundamentals
At a Glance
Delivery Style
Online
Duration
3 weeks
Hours per Week
10
Fee
$1,095
Next Start Date
Jan 6
Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
Learning Outcomes
- Define fundamental data and marketing terminology and concepts.
- List the core components of a marketing analytics strategy.
- Describe and identify various tools and techniques for collecting and analyzing data.
- Evaluate data to make data-driven marketing decisions and assessments.
- Visualize data for key stakeholders and to gain buy-in.

Earn a digital badge that highlights your competencies acquired in this course.
Learn more
Applies to the following Certificate(s)
Registration Details
Jan 6 - Feb 1, 2026 | Live Online | $1,095
Jan 6, 2026
Mandatory Live Online Sessions
- Sat Jan 10 9:00 am - 1:00 pm (PT)
- Sat Jan 17 9:00 am - 1:00 pm (PT)
- Sat Jan 24 9:00 am - 12:00 pm (PT)
You may be asked to sign in or create an account to register and pay.
Blended
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
Live Online
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Online
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
At a Glance
Delivery Style
Online
Duration
3 weeks
Hours per Week
10
Fee
$1,095
Next Start Date
Jan 6
Organization Discount
Register five or more individuals from the same organization for the same course on the same date, and receive a 10% discount.
For more information, please contact
professional.growth@sauder.ubc.ca