Data and Marketing Analytics Fundamentals
At a Glance
Delivery Style
Online
Duration
3 weeks
Hours per Week
10
Fee
$1,095
Next Start Date
tbc
Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
Learning Outcomes
- Define fundamental data and marketing terminology and concepts.
- List the core components of a marketing analytics strategy.
- Describe and identify various tools and techniques for collecting and analyzing data.
- Evaluate data to make data-driven marketing decisions and assessments.
- Visualize data for key stakeholders and to gain buy-in.

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Applies to the following Certificate(s)
Registration Details
Please check back later for upcoming offerings of this course.
At a Glance
Delivery Style
Online
Duration
3 weeks
Hours per Week
10
Fee
$1,095
Next Start Date
tbc
Organization Discount
Register five or more individuals from the same organization for the same course on the same date, and receive a 10% discount.
For more information, please contact
professional.growth@sauder.ubc.ca