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Data and Marketing Analytics Fundamentals

At a Glance

Delivery Style

Online

Duration

3 weeks

Hours of Study

6-10/week

Fee

$995

Next Start Date

Apr 17

Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.

Learning Outcomes

  • Define fundamental data and marketing terminology and concepts.
  • List the core components of a marketing analytics strategy.
  • Describe and identify various tools and techniques for collecting and analyzing data.
  • Evaluate data to make data-driven marketing decisions and assessments.
  • Visualize data for key stakeholders and to gain buy-in.

 

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Applies to the following Certificate(s)

Registration Details

Sep 5 - 29, 2023 | Live Online | $995

Course Start Date:
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Fee: $995
Tax: $0
Subtotal: $995
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Blended

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In-person with instructors and classmates combined with self-paced instruction

In-person with instructors and classmates combined with self-paced instruction

Live Online

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Online classroom-style interaction in real time combined with self-paced instruction

Online classroom-style interaction in real time combined with self-paced instruction

Online

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Self-paced learning with flexibility to collaborate

Self-paced learning with flexibility to collaborate