Data and Marketing Analytics Fundamentals
At a Glance
Delivery Style
Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$995
Next Start Date
Sep 6
Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
Learning Outcomes
- Define fundamental data and marketing terminology and concepts.
- List the core components of a marketing analytics strategy.
- Describe and identify various tools and techniques for collecting and analyzing data.
- Evaluate data to make data-driven marketing decisions and assessments.
- Visualize data for key stakeholders and to gain buy-in.

Earn a digital badge that highlights your competencies acquired in this course.
Learn more
Applies to the following Certificate(s)
Registration Details
-
Sep 6 - 30, 2022
IV805 F22 ALive Online$995 -
Nov 21 - Dec 16, 2022
IV805 F22 BLive Online$995 -
Feb 6 - Mar 3, 2023
IV805 W23 ALive Online$995
Sep 6 - 30, 2022 | Live Online | $995
Sep 6, 2022
Mandatory Live Online Sessions
- Sat Sep 10, 9:00 am - 1:00 pm (PT)
- Sat Sep 17, 9:00 am - 1:00 pm (PT)
- Sun Sep 24, 9:00 am - 12:00 pm (PT)
You may be asked to sign-in or create an account to register and pay.
Nov 21 - Dec 16, 2022 | Live Online | $995
Nov 21, 2022
Mandatory Live Online Sessions:
- Nov 26, 9 am to 1pm
- Dec 3, 9 am to 1 pm
- Dec 10, 9 am to 12 pm
TBA
You may be asked to sign-in or create an account to register and pay.
Feb 6 - Mar 3, 2023 | Live Online | $995
Feb 6, 2023
Mandatory Live Online Sessions
- Sat Feb 11 9:00 am - 1:00 pm (PT)
- Sat Feb 18 9:00 am - 1:00 pm (PT)
- Sat Feb 25 9:00 am - 12:00 pm (PT)
TBA
You may be asked to sign-in or create an account to register and pay.
Blended
In-person with instructors and classmates combined with self-paced instruction
In-person with instructors and classmates combined with self-paced instruction
Live Online
Online classroom-style interaction in real time combined with self-paced instruction
Online classroom-style interaction in real time combined with self-paced instruction
Online
Self-paced learning with flexibility to collaborate
Self-paced learning with flexibility to collaborate
Courses you may also be interested in...
At a Glance
Delivery Style
Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$995
Next Start Date
Sep 6