At a Glance
Delivery Style
Online
Duration
3 weeks
Hours of Study
6-10/week
Fee
$1,095
Next Start Date
Jan 7
Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
Learning Outcomes
- Define fundamental data and marketing terminology and concepts.
- List the core components of a marketing analytics strategy.
- Describe and identify various tools and techniques for collecting and analyzing data.
- Evaluate data to make data-driven marketing decisions and assessments.
- Visualize data for key stakeholders and to gain buy-in.
Earn a digital badge that highlights your competencies acquired in this course.
Learn more
Applies to the following Certificate(s)
Registration Details
Jan 7 - 31, 2025 | Live Online | $1,095
Jan 7, 2025
Mandatory Live Online Sessions
- Sat Jan 11 9:00 am - 1:00 pm (PT)
- Sat Jan 18 9:00 am - 1:00 pm (PT)
- Sat Jan 25 9:00 am - 12:00 pm (PT)
Blended
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
Live Online
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Online
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.