Social Media Foundations

Get a comprehensive look at the history and principles that are driving online communications. Starting with an overview of social media, explore the definition of online community, and learn to identify key stakeholders and how they engage with their community model. Develop your knowledge of the range of social media channels and tools and how content is shared. Learn the fundamental steps in building a social media campaign while managing risk and overall organizational concerns. Evaluate how different organizations and communities can use social media to meet their goals.

This course can be applied to the UBC Award of Achievement in Social Media and the UBC Certificate in Digital Content and Communications.

Course Format

This course is offered in 2 formats: in-class and 100% online. However not every format will be offered each term.

In-class: Our in-class courses are designed to be engaging seminars where both instructor and students are encouraged to participate and interact in dialogue, discussions, and class presentations. Courses are offered throughout the year, are approximately four weeks in length, and involve attending seminar sessions on-site at UBC Robson Square, downtown Vancouver.

Online: Our online courses are structured to provide a positive learning environment for participants to engage in and interact with the content and class discussions. In an online course, additional time for individual study and reading is required to review the course material for assignments. Tutors facilitate throughout the course and are available to provide feedback via email and through discussion forums. Courses are delivered online over approximately six weeks and involve an average of six to ten hours of study per week.

Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.

Available Sessions

Open all | Close all

Sep 11-Oct 2, 2018 | Tue | 6:00pm-9:00pm | UBC Robson Square | $495.00

Format: In-Class
Code: ID200F18A
Offered: On Tue
Sep 11-Oct 2, 2018
4 sessions
From: 6:00pm-9:00pm

1nstructor: Tristan Jutras


Fees / Tuition

Type Fee Tax Total
$495.00 $0.00 $495.00

Sep 19-Oct 31, 2018 | Online | $675.00

Format: Online
Code: ID200F18M
Sep 19-Oct 31, 2018

1nstructor: Leila Pejman


Fees / Tuition

Type Fee Tax Total
$675.00 $0.00 $675.00

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