The complexity of digital communications projects such as when creating apps, microsites and web portals, requires strong project management skills and an understanding of the digital context. Learn to develop project requirements and scope to meet business goals and define measures of success. Identify the real story to be told, and by applying stakeholder engagement principles, help clients adopt an effective project approach and plan. Create a project brief that identifies the digital team roles, as well as budget, schedule, change initiatives, and deliverables. Finally, learn when to build in accountability and help clients take the lead in digital asset management in a sustainable and responsible way.
This course can be applied to the UBC Certificate in Digital Content and Communications.
This course is offered in 2 formats: In-class and 100% online. However not every format will be offered each term.
In-class: Our in-class courses are designed to be engaging seminars where both instructor and students are encouraged to participate and interact in dialogue, discussions, and class presentations. Courses are offered throughout the year, are approximately four weeks in length, and involve attending seminar sessions on-site at UBC Robson Square, downtown Vancouver.
Online: Our online courses are structured to provide a positive learning environment for participants to engage in and interact with the content and class discussions. In an online course, additional time for individual study and reading is required to review the course material for assignments. Tutors facilitate throughout the course and are available to provide feedback via email and through discussion forums. Courses are delivered online over approximately six weeks and involve an average of six to ten hours of study per week.
Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.