Discover how web analytics can drive higher profits, improve the client experience, and create measurable value for your organization. Drawing extensively from case studies and practical applications, explore the key concepts, techniques and practices of web analytics and how to successfully promote their use within your organization.
Note: This course is recommended as a foundation for all other digital analytics courses in this program.
Course topics include:
- Key Performance Indicators (KPIs)
- The difference between data collection methods
- Key tools and diagnostics for different web site objectives
- Search engine optimization (SEO) measurement
- Visitor behavior analysis
- Measuring and optimizing paid search campaigns
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
This course can be applied to the Certificate in Digital Analytics.
This course is 100% online. Our online courses are structured to provide a positive learning environment for participants to engage in and interact with the content and other participants, as well as with the online tutor – an industry professional. Tutors facilitate the learning throughout the course and are available to provide feedback and guidance as you navigate through the content. Courses are delivered online over approximately six weeks and involve an average of six-to-ten hours of study per week.
Prior to 4pm PST on the start date of the course, an email will be sent to all registered participants containing instructions on how to access the online course.