People are sharing their own stories and building relationships with each other every day. Brands can no longer simply disrupt these conversations to broadcast marketing messages; they need to tell their own stories through engaging content. Understand the process of digital storytelling and establish deeper connections by incorporating story elements and articulating a narrative within a digital context. Define the best channels of distribution for your content, based on your audience’s media preferences, and learn to shape each narrative to suit your brand’s identity, voice and tone. From creation to distribution to archiving, identify how to manage your content and evaluate its performance.
This course can be applied to the UBC Certificate in Digital Content and Communications.
This course is offered in 2 formats: In-class and 100% online. However not every format will be offered each term.
In-class: Our in-class courses are designed to be engaging seminars where both instructor and students are encouraged to participate and interact in dialogue, discussions, and class presentations. Courses are offered throughout the year, are approximately four weeks in length, and involve attending seminar sessions on-site at UBC Robson Square, downtown Vancouver.
Online: Our online courses are structured to provide a positive learning environment for participants to engage in and interact with the content and class discussions. In an online course, additional time for individual study and reading is required to review the course material for assignments. Tutors facilitate throughout the course and are available to provide feedback via email and through discussion forums. Courses are delivered online over approximately six weeks and involve an average of six to ten hours of study per week.
Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.