At a Glance
The new discipline of Behavioural Insights (BI) uses principles from the Behavioural and Decision Sciences (including psychology and economics) to help people make decisions that promote health, wellness, and happiness. By accounting for the ways that people make decisions and behave in the real world, BI improves programs, policies, and products in ways that encourage positive changes in consumers, citizens, and employees. This module provides an overview of Behavioural Insights (including research design and ethics) within the wider innovation space and across sectors.
COURSE learning objectives
Upon successful completion of this module, students will have the knowledge and skills to:
- Define Behavioural Insights (BI) and distinguish BI from other innovation approaches.
- Articulate the value of BI.
- Explain core BI concepts, such as nudging for good, freedom of choice, libertarian paternalism, and choice architecture.
- Describe how the scientific method can be used to diagnose and solve problems.
- Describe how an applied BI project would flow from start to finish.
- Use an ethical framework to evaluate how BI is being used in different contexts.