UBC Sauder Continuing Business Studies’ legacy Award of Achievement in Digital Analytics was developed in consultation with the Digital Analytics Association to provide a solid foundation in the use of digital analytics to drive business improvement. However, this program was discontinued in 2019. To meet the ever increasing need for data and marketing analytics, UBC Sauder Continuing Business Studies has created a new Associate Certificate in Data and Marketing Analytics.
As a graduate of the UBC/DAA Award of Achievement in Digital Analytics program, you are eligible to apply prior knowledge in earning the UBC Sauder Associate Certificate in Data and Marketing Analytics by taking only 3 courses out of 4:
Choose 2 from electives:
- Marketing Intelligence and Performance Optimization
- Mobile and Social Media Analytics
- Agile Marketing
Check out UBC Sauder Associate Certificate in Data and Marketing Analytics to know more!
The course changed the way that I approach data analysis to make it less intimidating, breaking down the process into manageable steps. The ability to take a set of data, decipher what is meaningful, and visually present the data is an invaluable skill in today's workplace. This course/program length and workload are perfect for those who are working and/or have many priorities in their life, providing an opportunity to continue their education without having to sacrifice other commitments.