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Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions.

Data-driven decision making is key to an organization’s success.

Today’s organizations have access to a sea of data across a wide variety of channels and activities. However, communicating critical take-aways to stakeholders and creating actionable insights and decisions is becoming increasingly difficult.

Gain insight into how the new discipline of Behavioural Insights uses behaviourally-informed, evidence-based strategies to improve programs, policies, and products in ways that encourage positive changes in consumers, citizens, and employees.

Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions.