Fundamentals of Behavioural Insights
At a Glance
Delivery Style
Live Online
Duration
3 weeks
Hours of Study
10-12/week
Fee
$995
Oct 10
Next Start Date
Nov 20
Gain insight into how the new discipline of Behavioural Insights uses principles from the Behavioural and Decision Sciences (including Psychology and Economics) to help people make decisions that promote health, wellness, and happiness. This course provides an overview of how Behavioural Insights can be used to:
- understand the ways in which people make decisions and behave;
- design programs, policies, and products to encourage positive changes; and
- rigorously evaluate the impact of these programs, policies, and products.
This course is a required prerequisite for the Advanced Professional Certificate in Behavioural Insights. It can also be taken as a standalone, open enrolment course. For those who successfully complete the course and are accepted into the certificate program, the $995 fee will be reduced from the total program cost.
Learning Outcomes
- Define Behavioural Insights (BI) and distinguish BI from other innovation approaches.
- Articulate the value of BI for understanding and changing behaviour.
- Explain core BI concepts, such as nudging for good, freedom of choice, and choice architecture.
- Describe how rigorous research methods can be used to diagnose and solve problems.
- Describe how an applied BI project would flow from start to finish.
- Apply an ethical framework to evaluate how BI is being used in different contexts.

Earn a digital badge that highlights your competencies acquired in this course.
Learn more
Applies to the following Certificate(s)
Registration Details
Nov 20 - Dec 10, 2023 | Live Online | $995
Nov 20, 2023
Mandatory Live Online Sessions
- Wed, Nov 22, 5 pm – 7 pm, PT
- Wed, Nov 29, 5 pm – 7 pm, PT
- Wed, Dec 6, 5 pm - 7 pm, PT
TBA
You may be asked to sign-in or create an account to register and pay.
Blended
In-person with instructors and classmates combined with self-paced instruction
In-person with instructors and classmates combined with self-paced instruction
Live Online
Online classroom-style interaction in real time combined with self-paced instruction
Online classroom-style interaction in real time combined with self-paced instruction
Online
Self-paced learning with flexibility to collaborate
Self-paced learning with flexibility to collaborate
At a Glance
Delivery Style
Live Online
Duration
3 weeks
Hours of Study
10-12/week
Fee
$995
Oct 10
Next Start Date
Nov 20