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Fundamentals of Behavioural Insights

At a Glance

Delivery Style

Live Online

Duration

3 weeks

Hours of Study

10-12/week

Fee

$995

Oct 13

Next Start Date

Nov 21

Gain insight into how the new discipline of Behavioural Insights uses principles from the Behavioural and Decision Sciences (including Psychology and Economics) to help people make decisions that promote health, wellness, and happiness. This course provides an overview of how Behavioural Insights can be used to:

  • understand the ways in which people make decisions and behave;
  • design programs, policies, and products to encourage positive changes; and
  • rigorously evaluate the impact of these programs, policies, and products.

This course is a required prerequisite for the Advanced Professional Certificate in Behavioural Insights. It can also be taken as a standalone, open enrolment course. For those who successfully complete the course and are accepted into the certificate program, the $995 fee will be reduced from the total program cost.

Learning Outcomes

  • Define Behavioural Insights (BI) and distinguish BI from other innovation approaches.
  • Articulate the value of BI for understanding and changing behaviour.
  • Explain core BI concepts, such as nudging for good, freedom of choice, and choice architecture.
  • Describe how rigorous research methods can be used to diagnose and solve problems.
  • Describe how an applied BI project would flow from start to finish.
  • Apply an ethical framework to evaluate how BI is being used in different contexts.

 

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Applies to the following Certificate(s)

Registration Details

Nov 21 - Dec 11, 2022 | Live Online | $995

Course Start Date:
Days and Times:
Instructors:
Fee: $995
Tax: $0
Subtotal: $995
Add to Cart

You may be asked to sign-in or create an account to register and pay.

Apr 17 - May 7, 2023 | Live Online | $995

Course Start Date:
Days and Times:
Instructors:
Fee: $995
Tax: $0
Subtotal: $995
Add to Cart

You may be asked to sign-in or create an account to register and pay.

Blended

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In-person with instructors and classmates combined with self-paced instruction

In-person with instructors and classmates combined with self-paced instruction

Live Online

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Online classroom-style interaction in real time combined with self-paced instruction

Online classroom-style interaction in real time combined with self-paced instruction

Online

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Self-paced learning with flexibility to collaborate

Self-paced learning with flexibility to collaborate