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The Science of Smarter Decisions

Behavioural Insights (BI) uses principles from the Behavioural and Decision Sciences (including Psychology and Economics) to encourage decisions that promote heath, wellness, and happiness. By accounting for the ways that people make decisions and behave in the real world, BI improves programs, policies, and products in ways that encourage positive changes in consumers, citizens, and employees. BI knowledge and skills are increasingly in-demand in both the public and private sectors.

  • Become a Behavioural Insights practitioner. The Advanced Professional Certificate in Behavioural Insights is a rigorous 9-month program that gives you the knowledge and skills to design and evaluate BI solutions in your workplace. 
  • Learn how Behavioural Insights creates positive behavioural change. The Fundamentals of Behavioural Insights is a 3-week introductory course that gives you the knowledge to add a BI lens to how you approach problems. The course can be taken as open enrolment or as a required prerequisite for the certificate program.

Who Should Attend?

This program appeals to a wide range of working professionals who want to create positive change for consumers, citizens, and/or employees. It is an ideal fit for those who develop or deliver programs, policies, or products in the public, private, or non-profit sectors.

Past students have represented local and provincial governments, Crown corporations, non-profit organizations, universities, and companies focused on marketing, market research, stakeholder engagement, and sustainability. Students may come from a wide range of fields including communications, healthcare, HR, insurance, management, marketing, psychology, research, social work, and sociology. The program is complementary to training in project management, change management, business analysis, innovation, lean, and agile.

The Advanced Professional Certificate in Behavioural Insights employs a formal, competitive admissions process designed to support a high-quality educational experience that meets the needs and expectations of students.

The program is strategically designed by a nationwide steering committee and delivered by leading BI experts to provide immediate professional impact. The program steering committee partners include:

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"The program is fascinating and eye-opening. I like how practical it is, and I’m excited to apply this hands-on approach at work
Rachel Yang
Senior Account Manager – Market Research, Ipsos North America

Program Benefits

  • Gain a greater understanding of the theory and practice of BI.
  • Design and conduct exploratory research.
  • Design BI solutions that shift behaviour to create positive change.
  • Design and conduct a randomized controlled trial (RCT).
  • Analyze and interpret data to evaluate the impact of BI solutions.
  • Use ethical frameworks to evaluate BI projects.
  • Apply project management, strategic thinking, and creative problem-solving skills to a real BI project.
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