Explore essential strategies and processes to gain the knowledge and practical skills for successful digital analytics deployment. Examine topics such as attaining organizational buy-in for analytics usage and data-driven decision-making, choosing and deploying the right solutions to meet business needs, staffing and training the organization, and communicating information to diverse stakeholder groups.
Course topics include:
- models for data collection including quantitative and qualitative data
- establishing a process for requesting reporting and/or analysis
- functional ownership for web analytics data
- incorporating web analytics elements into existing processes
- product roadmap for KPI dashboard
- how reporting drives investigative analysis
- promoting the analytics culture
Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
This course can be applied to the Certificate in Digital Analytics.
This course is 100% online. Our online courses are structured to provide a positive learning environment for participants to engage in and interact with the content and other participants, as well as with the online tutor – an industry professional. Tutors facilitate the learning throughout the course and are available to provide feedback and guidance as you navigate through the content. Courses are delivered online over approximately six weeks and involve an average of six-to-ten hours of study per week.
Prior to 4pm PST on the start date of the course, an email will be sent to all registered participants containing instructions on how to access the online course.