Courses

Data-driven decision making is key to an organization’s success.

Gain insight into how the new discipline of Behavioural Insights uses behaviourally-informed, evidence-based strategies to improve programs, policies, and products in ways that encourage positive changes in consumers, citizens, and employees.

Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions.