Behavioural Insights (BI) uses decision science (psychology and economics) to help people make better decisions that promote health, wellness, and happiness. By accounting for the ways that people make decisions and behave in the real world, BI improves programs, policies, and products in ways that encourage positive changes in consumers, citizens, and employees.
This certificate is designed for professionals seeking to add Behavioural Insights (BI) and evaluation tools to their skillset.
Advance your career by using the science of BI to make evidence-based decisions. Learn:
- The theory and practice of BI
- How to design and conduct exploratory user research
- How to design BI solutions that shift behaviour
- How to design and conduct randomized controlled trials (RCTs)
- How to analyze and interpret data to evaluate BI solutions
- How to evaluate BI projects using ethical frameworks
- Project management, strategic thinking, and creative problem solving skills
The program steering committee partners include:
|Ontario Behavioural Insights Unit (BIU)|
4 months coursework & 5-month project (9 months total)
Part-time, evenings and weekends
Tuition & Fees
$5,995 – the cost includes a $400 non-refundable deposit required upon acceptance into the program
Hours of Study
Approximately 10 hours per week.
Early bird deadline May 31
Late deadline June 30
Waitlist deadline August 17
Comprised of 12 modules, the UBC Sauder Advanced Professional Certificate in Behavioural Insights program is designed to advance your career by training you to use the science of Behavioural Insights (BI) to make evidence-based decisions. Theory and practice are integrated through a combination of learning and project modules.
The program is strategically designed by a nationwide standards council and delivered by leading BI experts in order to provide immediate professional impact. The rigorous BI practitioner training equips students with the knowledge and skills required to design and evaluate BI solutions in the workplace.
- Pre-requisite: Online module delivered over 2 weeks to provide an overview of behavioural insights and evaluation
- Coursework: 8 modules delivered over the course of 4 months, offered in a blended format combining online and in-class instruction.
- Capstone Project: The project consists of 4 modules completed over the course of 5 months, beginning with the research proposal and ending with the final report. Project milestones and online coaching support are provided along the way.
Regular Program Required Courses
0Prerequisite: Introduction to Behavioural Insights & Evaluation
Overview of behavioural insights (including evaluation and ethics) within the wider innovation space and across sectors.Spring / Summer2020Fall2020Winter2021
1The Behavioural & Decision Sciences
The history and theory of the behavioural and decision sciences for everyday use.Spring / Summer2020Fall2020Winter2021
Choosing, describing, and scoping a problem appropriate for the behavioural insights approach.Spring / Summer2020Fall2020Winter2021
Using qualitative research methods to understand the problem context, including the target behaviour, barriers, population(s) of interest, and touchpoints.Spring / Summer2020Fall2020Winter2021
4The Behavioural Insights Toolkit
Designing a fitting behavioural insights solution using tools such as defaults, social norms, and pre-commitment.Spring / Summer2020Fall2020Winter2021
Using rigorous quantitative research methods, such as randomized controlled trials (RCTs), to evaluate a behavioural insights solution.Spring / Summer2020Fall2020Winter2021
6Introduction to Data for Behavioural Insights
Measuring behaviour and using Microsoft Excel to prepare, process, and explore data.Spring / Summer2020Fall2020Winter2021
P01Capstone Project: Proposal Presentations & Workshop
Students will present their capstone project proposals and workshop their ideas with their instructors and peers.Spring / Summer2020Fall2020Winter2021
P02Capstone Project: Project Approvals, Design, & Launch
Project work (including project approvals, user research, refining behavioural insights solution & evaluation design, and trial launch) with project milestones and coaching support.Spring / Summer2020Fall2020Winter2021
7Basic Statistical Analysis for Behavioural Insights
Using Microsoft Excel to analyze, interpret, and visualize data.Spring / Summer2020Fall2020Winter2021
Reporting, sharing, and scaling the results of evaluating a behavioural insights solution.Spring / Summer2020Fall2020Winter2021
P03Capstone Project: Project Management, Analysis, & Reporting.
Project work (including trial management, data analysis, data interpretation and visualization, and reporting) with project milestones and coaching support.Spring / Summer2020Fall2020Winter2021
P04Capstone Project: Final Presentations & Workshop
Students will present their capstone project results and workshop their implementation ideas with their instructors and peers.Spring / Summer2020Fall2020Winter2021
Each module builds on the preceding modules. As a result, all modules are required and must be completed in the listed sequence.
Online modules are designed to require approximately 10 hours per week of course and/or project work. Any livestreamed components will be scheduled for evenings to accommodate working professionals’ schedules.
In-person modules will be scheduled for 1.5 days within the date windows listed. For the pilot cohort, specific dates and location are TBD based on the cohort of students.
Program curriculum may be subject to change.
The UBC Advanced Professional Certificate in Behavioural Insights employs a formal admissions process designed to support a high quality educational experience that meets the needs and expectations of students.
Admissions to the program is based on a combination of academic qualifications, work experience, and interest in the field. Prior study or experience in behavioural insights, while helpful, is not mandatory.
Criteria – Minimum Requirements
Academic Achievement – Four year undergraduate degree, or enrolled in their final semester of an undergraduate degree, and 11th-grade math skills
Work Experience – Work experience is an asset, but not required
English Language Proficiency – Strong written and spoken English skills. Applicants who completed an undergraduate degree in a language other than English may be required to submit official test results as follows:
- International English Language Testing System (IELTS) minimum overall band score: 6.5 with no individual score less than 6.0
- Test of English as a Foreign Language (TOEFL) overall score: 90 with a minimum score of 22 in reading and listening, 21 in writing and speaking
This program is eligible for:
BC Pacific Leaders Scholarship for Public Servants: BC government employees can apply for up to $5,000 towards program costs. See criteria and how to apply.
BC Employer Training Grant: BC employers can apply for up to 60% of eligible training costs for participants. See criteria and how to apply.
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