Behavioural Insights (BI) uses decision science (psychology and economics) to help people make better decisions that promote health, wellness, and happiness. By accounting for the ways that people make decisions and behave in the real world, BI improves programs, policies, and products in ways that encourage positive changes in consumers, citizens, and employees.
This certificate is designed for professionals seeking to add Behavioural Insights (BI) and evaluation tools to their skillset.
Advance your career by using the science of BI to make evidence-based decisions. Learn:
- The theory and practice of BI
- How to design and conduct exploratory user research
- How to design BI solutions that shift behaviour
- How to design and conduct randomized controlled trials (RCTs)
- How to analyze and interpret data to evaluate BI solutions
- How to evaluate BI projects using ethical frameworks
- Project management, strategic thinking, and creative problem solving skills
The program steering committee partners include:
|Ontario Behavioural Insights Unit (BIU)|
4 months coursework & 5-month project (9 months total)
Part-time, evenings and weekends
Tuition & Fees
$5,995 – the cost includes a $400 non-refundable deposit required upon acceptance into the program
Hours of Study
Approximately 10 hours per week.
Comprised of 12 Modules, the UBC Advanced Professional Certificate in Behavioural Insights program is designed to provide you with the skills required to advance your career using the science of Behavioural Insights to make evidence-based decisions. Delivered by leading BI experts, the program is grounded in industry best practices and equips graduates with the knowledge and skills required to improve their understanding of decision-making and help people make better choices, choices that are better for the individual and for the world.
- Pre-requisite: Introduction to Behavioural Insights (BI) & Evaluation
- This 2-week online course is required for all students enrolled in the UBC Advanced Professional Certificate in Behavioural Insights program. This course is designed to provide an overview of behavioural insights and evaluation within the wider innovation space and across sectors.
- Coursework: 8 modules delivered over the course of 4 months, offered in a blended format combining online and in-class instruction.
- Capstone Project: The project consists of 4 modules completed over the course of 5 months, beginning with the research proposal and ending with the final report. Online coaching support and project milestones provided along the way.
Program curriculum may be subject to change.
The UBC Advanced Professional Certificate in Behavioural Insights employs a formal admissions process designed to support a high quality educational experience that meets the needs and expectations of students.
Admissions to the program is based on a combination of academic qualifications, work experience, and interest in the field. Prior study or experience in behavioural insights, while helpful, is not mandatory.
Criteria – Minimum Requirements
Academic Achievement – Four year undergraduate degree, or enrolled in their final semester of an undergraduate degree, and 11th-grade math skills
Work Experience – Work experience is an asset, but not required
English Language Proficiency – Strong written and spoken English skills. Applicants who completed an undergraduate degree in a language other than English may be required to submit official test results as follows:
- International English Language Testing System (IELTS) minimum overall band score: 6.5 with no individual score less than 6.0
- Test of English as a Foreign Language (TOEFL) overall score: 90 with a minimum score of 22 in reading and listening, 21 in writing and speaking
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