At a Glance
The Science of Smarter Decisions
Behavioural Insights (BI) uses principles from the Behavioural and Decision Sciences (including Psychology and Economics) to encourage decisions that promote heath, wellness, and happiness. By accounting for the ways that people make decisions and behave in the real world, BI improves programs, policies, and products in ways that encourage positive changes in consumers, citizens, and employees. BI knowledge and skills are increasingly in-demand in both the public and private sectors.
- Become a Behavioural Insights practitioner. The Advanced Professional Certificate in Behavioural Insights is a rigorous nine-month program that gives you the knowledge and skills to design and evaluate BI solutions in your workplace. Learn more.
- Learn how Behavioural Insights creates positive behavioural change. The Fundamentals of Behavioural Insights is a two-week introductory course that gives you the knowledge to add a BI lens to how you approach problems. The course can be taken as open enrolment or as a required prerequisite for the certificate program. Learn more.
Who Should Attend?
This program appeals to a wide range of working professionals who want to create positive change for consumers, citizens, and/or employees. It is an ideal fit for those who develop or deliver programs, policies, or products in the public, private, or non-profit sectors.
Past students have represented local and provincial governments, Crown corporations, non-profit organizations, universities, and companies focused on marketing, market research, stakeholder engagement, and sustainability. Students may come from a wide range of fields including communications, healthcare, HR, insurance, management, marketing, psychology, research, social work, and sociology. The program is complementary to training in project management, change management, business analysis, innovation, lean, and agile.
The Advanced Professional Certificate in Behavioural Insights employs a formal, competitive admissions process designed to support a high-quality educational experience that meets the needs and expectations of students.
The program is strategically designed by a nationwide steering committee and delivered by leading BI experts to provide immediate professional impact. The program steering committee partners include:
Ontario Behavioural Insights Unit (BIU)
Rachel Yang, Senior Account Manager – Market Research, Ipsos North America
- Gain a greater understanding of the theory and practice of BI
- Design and conduct exploratory research
- Design BI solutions that shift behaviour to create positive change
- Design and conduct a randomized controlled trial (RCT)
- Analyze and interpret data to evaluate the impact of BI solutions
- Use ethical frameworks to evaluate BI projects
- Apply project management, strategic thinking, and creative problem-solving skills to a real BI project
The UBC Sauder Advanced Professional Certificate in Behavioural Insights program is designed to advance your career by training you to use the science of Behavioural Insights (BI) to create positive behaviour change with behaviourally-informed, evidence-based policies, products, and processes. Theory and practice are integrated through a combination of courses and a capstone project.
Prerequisite: “Fundamentals of Behavioural Insights” is a 2-week online course that introduces key concepts about Behavioural Insights, research design, and ethics. The course is a required prerequisite for the certificate program and can also be taken as a standalone course. If you’re interested in the certificate, we encourage you to register for the prerequisite course and apply for admission to the certificate at the same time.
- Coursework: Eight courses are delivered over five months in a live online format. Courses include approximately 12 hours per week of readings and course prep, livestreamed seminars (5-7:30pm PT on Wednesdays), and assessments.
- Capstone project: Students complete a full Behavioural Insights project with a real client. The project is completed by teams of 2-4 students over the course of 9 months with project milestones and advisor support throughout. Students are encouraged to bring forward project ideas from their employer or affiliated organization. Program faculty select projects and create teams based on fit, feasibility, and student interest.
Regular Program Required Courses
Note: This course is a prerequisite for the Advanced Professional Certificate in Behavioural Insights but can be taken as an open enrolment. For those who successfully complete the course and are accepted into the certificate, the $995 fee will be reduced from the total program cost of $5,995.
Program Orientation: August 30 – September 5, 2021
Introduction to the program, cohort, and faculty
BI-101: Problem Discovery: September 6-19, 2021
Choosing, describing, and scoping a problem appropriate for the behavioural insights approach
BI-102: Exploratory Research: September 20 - October 3, 2021
Using secondary and qualitative research methods to understand the problem context, including the target behaviour, barriers, population(s) of interest, and touchpoints.
BI-103: The Behavioural & Decision Sciences: October 11 - 24, 2021
The history and theory of the behavioural and decision sciences for everyday use.
BI-104: The Behavioural Insights Toolkit: October 25 - November 7, 2021
Designing a fitting Behavioural Insights solution using tools such as defaults, social norms, and pre-commitment.
BI-105: Research Design: November 15 – 28, 2021
Using rigorous quantitative research methods, such as randomized controlled trials (RCTs), to evaluate a Behavioural Insights solution.
BI-106: Introduction to Data for Behavioural Insights: November 29 – December 12, 2021
Measuring behaviour and using Microsoft Excel and JASP to prepare, process, and explore data.
BI-P01: Capstone Project 1 - Project Scoping & Planning: September 6 – December 12, 2021
Student teams will plan and scope their capstone projects, with guidance from their faculty advisor.
BI-P02: Capstone Project 2 - Project Research & Design: January 3 – 30, 2022
Student teams will conduct exploratory research, design their Behavioural Insights solutions, and develop their quantitative research design, all with guidance from their faculty advisor. At the end of P02, teams will present their project proposals.
BI-P03: Capstone Project 3 - Project Design & Launch: January 31 - February 27, 2022
Student teams will revise their Behavioural Insights solution and quantitative research designs and prepare their projects for launch, with guidance from their faculty advisor.
BI-107: Basic Statistical Analysis for Behavioural Insights: February 28 – March 27, 2022
Using Microsoft Excel and JASP to analyze, interpret, and visualize data.
BI-108: Insights Communication & Implementation: March 28 - Apr 10, 2022
Reporting, sharing, and scaling the results of evaluating a behavioural insights solution.
BI-P04: Capstone Project 4 - Project Management, Analysis, & Reporting: February 28 – Jun 5, 2022
Student teams will manage their capstone projects, including monitoring data collection, analyzing results, and reporting results and recommendations, all with guidance from their faculty advisor. At the end of P04, teams will present their projects.
UBC Sauder Continuing Business Studies offers 3 different delivery formats to fit your learning needs. Some courses are taught in multiple formats while others are delivered in one format only.
|Formats||Scheduled Classes||Features & Benefits|
||Yes||Learn in the classroom through in-person interaction with instructors and classmates and through self-paced online instruction. Blended learning combines all the benefits of the in-person classroom experience and allows for easy access to learning materials increasing the flexibility to learn at your own pace.|
||Yes||Learn through online classroom-style interaction with instructors and classmates in real time from anywhere in the world. Live Online creates a learning environment in which you collaborate and engage in live Q&A, webinars, and discussion forums.|
||No||Learn independently when it’s convenient for you, while having the flexibility to collaborate with your classmates. Online coaching is available from our experienced industry professionals through virtual office hours and optional webinars to help assist you with course materials, assignments, and projects.|
The Advanced Professional Certificate in Behavioural Insights employs a formal, competitive admissions process designed to support a high-quality educational experience that meets the needs and expectations of students. Admissions are based on academic qualifications, work experience, interest in the field, professionalism, and program fit.
Applicants are required to have a four-year undergraduate degree or equivalent experience, and 11th-grade math skills.
Prior Behavioural Insights Experience
Applicants must successfully complete the prerequisite course, Fundamentals of Behavioural Insights, prior to beginning the program. The course does not need to be completed prior to applying for admission.
Work experience is an asset, but not required.
English Language Proficiency
Strong written and spoken English skills are required. Applicants who completed an undergraduate degree in a language other than English may be required to submit official test results as follows:
- International English Language Testing System (IELTS) minimum overall band score of 6.5 with no individual score less than 6.0
- Test of English as a Foreign Language (TOEFL) overall score: 90 with a minimum score of 22 in reading and listening, 21 in writing and speaking
How to Apply
UBC Sauder Continuing Business Studies is currently accepting applications for the Fall 2021 program. The program is capped at 30 students; to avoid disappointment, we encourage you to apply well in advance of the deadlines.
- Early Bird Deadline: May 31, 2021. (Apply early to win a free copy of a top introductory BI book! *)
- Final Deadline: June 30, 2021
You will be required to provide basic personal information, employment information (if applicable), and education background. You will also be required to provide the names and contact information of 3 professional or academic references from individuals in a supervisory capacity. Lastly, you will need to upload a Resume that highlights relevant experience and a Letter of Intent.
*Prizing is reserved for the first 30 accepted applicants who apply on or before the May 31, 2021 deadline.
Applications will be reviewed after each deadline in the order they are received. Upon acceptance, a $400 tuition deposit is required to reserve your seat. A wait list will be maintained until a few weeks prior to program start; if applicable, applications will be reviewed on a rolling basis over the summer to fill any remaining spots in the cohort.
This program is eligible for Financial Support, including the new BIG Difference BC scholarship for Behavioural Insights students. Learn more.
The UBC Sauder Advanced Professional Certificate in Behavioural Insights program is designed by a nationwide steering committee and delivered by leading BI experts to provide immediate professional impact.