At a Glance
The science of smarter decisions. Become a Behavioural Insights (BI) practitioner.
Behavioural Insights (BI) uses principles from the Behavioural and Decision Sciences (including Psychology and Economics) to encourage decisions that promote heath, wellness, and happiness. By accounting for the ways that people make decisions and behave in the real world, BI improves programs, policies, and products in ways that encourage positive changes in consumers, citizens, and employees. BI knowledge and skills are increasingly in-demand in both the public and private sectors.
The UBC Advanced Professional Certificate in Behavioural Insights employs a formal, competitive admissions process designed to support a high-quality educational experience that meets the needs and expectations of students. Learn how you can harness the power of BI to create positive behavioural change.
Who Should Attend?
This program appeals to working professionals who want to create positive change for consumers, citizens, and/or employees. It is an ideal fit for those who develop or deliver programs, policies, or products in the public, private, or non-profit sectors. Past students have represented local and provincial governments, Crown corporations, non-profit organizations, universities, and companies focused on marketing, market research, stakeholder engagement, and sustainability. Students may come from a wide range of fields including communications, healthcare, HR, insurance, management, marketing, psychology, research, social work, and sociology. The program is complementary to training in project management, change management, business analysis, innovation, lean, and agile.
The program is strategically designed by a nationwide steering committee and delivered by leading BI experts to provide immediate professional impact. The program steering committee partners include:
Ontario Behavioural Insights Unit (BIU)
“The Advanced Professional Certificate in Behavioural Insights has been fascinating and eye-opening thus far. I like how practical the program is, and I’m excited to use what I’ve learned in real-world scenarios with a hands-on approach.”
Rachel Yang, Senior Account Manager – Market Research, Ipsos North America
- Gain a greater understanding of the theory and practice of BI
- Design and conduct exploratory research
- Design BI solutions that shift behaviour to improve outcomes
- Explore how to design and conduct randomized controlled trials (RCTs)
- Analyze and interpret data to evaluate BI solutions
- Evaluate BI projects using ethical frameworks to create positive change solutions
- Apply project management, strategic thinking, and creative problem-solving skills for successful implementation of BI solutions
The UBC Sauder Advanced Professional Certificate in Behavioural Insights program is designed to advance your career by training you to use the science of Behavioural Insights (BI) to create positive behaviour change with behaviourally-informed, evidence-based policies, products, and processes. Theory and practice are integrated through a combination of 8 learning modules and a capstone project.
This 9-month-long rigorous BI practitioner training equips students with the knowledge and skills required to design and evaluate BI solutions in the workplace.
- Prerequisite: “Behavioural Insights Fundamentals”, a 2-week online module that introduces key concepts about Behavioural Insights, research design, and ethics, is a required prerequisite for beginning the certificate program. The module can also be taken as a standalone course. We encourage you to register for the prerequisite course, and if interested in pursuing the advanced professional certificate program, apply for both at the same time.
- Coursework: Eight learning modules are delivered over five months in a live online format.
- Online modules are designed to require approximately 10 hours per week of course and/or project work. During learning modules 1 – 8, there is a weekly livestream seminar from 5-7pm PST on Wednesdays
Problem Discovery: September 6-19, 2021
Choosing, describing, and scoping a problem appropriate for the behavioural insights approach
Exploratory Research: September 20 - October 3, 2021
Using secondary and qualitative research methods to understand the problem context, including the target behaviour, barriers, population(s) of interest, and touchpoints.
The Behavioural & Decision Sciences: October 11 - 24, 2021
The history and theory of the behavioural and decision sciences for everyday use.
The Behavioural Insights Toolkit: October 25 - November 7, 2021
Designing a fitting behavioural insights solution using tools such as defaults, social norms, and pre-commitment.
Research Design: November 15 – 28, 2021
Using rigorous quantitative research methods, such as randomized controlled trials (RCTs), to evaluate a Behavioural Insights solution.
Introduction to Data for Behavioural Insights: November 29 – December 12, 2021
Measuring behaviour and using Microsoft Excel and JASP to prepare, process, and explore data.
PO1: Capstone Project - Project Scoping & Planning: September 6 – December 12, 2021
Students will present their capstone project proposals and workshop their ideas with their instructors and peers.
PO2: Capstone Project - Project Research & Design: January 3 – 30, 2022
Student teams will conduct exploratory research, design their Behavioural Insights solutions, and develop their quantitative research design, all with guidance from their faculty advisor. At the end of P02, teams will present their project proposals.
PO3: Capstone Project - Project Launch: January 31 - February 27, 2022
With guidance from their faculty advisor, student project teams will manage their capstone projects, including monitoring data collection, analyzing results, and reporting results and recommendations.
LO7: Basic Statistical Analysis for Behavioural Insights: February 28 – March 13, 2022
Using Microsoft JSAP. To analyze, interpret, and visualize data
LO8: Insights Communication & Implementation: March 14 – 27, 2022
Reporting, sharing, and scaling the results of evaluating a behavioural insights solution.
PO4: Capstone Project - Project Management, Analysis, & Reporting: February 28 – May 29, 2022
Student teams will manage their capstone projects, including monitoring data collection, analyzing results, and reporting results and recommendations, all with guidance from their faculty advisor. At the end of P04, teams will present their projects.
Regular Program Required Courses
Note: This course is a prerequisite for the Advanced Professional Certificate in Behavioural Insights but can be taken as an open enrolment. For those who successfully complete the course and are accepted into the certificate, the $995 fee will be reduced from the total program cost.
Program schedule may be subject to change.
UBC Sauder Continuing Studies offers 3 different delivery styles to fit your learning needs. Some courses are taught in multiple formats while others are delivered in one format only.
|Delivery||Scheduled Classes||Location||Features & Benefits|
||Yes||On campus & Online||Learn in the classroom through in-person interaction with instructors and classmates and through self-paced online instruction. Blended learning combines all the benefits of the in-person classroom experience and allows for easy access to learning materials increasing the flexibility to learn at your own pace.|
||Yes||Online||Learn through online classroom-style interaction with instructors and classmates in real time from anywhere in the world. Live Online creates a learning environment in which you collaborate and engage in live Q&A, webinars, and discussion forums.|
||No||Online||Learn independently when it’s convenient for you, while having the flexibility to collaborate with your classmates. Online coaching is available from our experienced industry professionals through virtual office hours and optional webinars to help assist you with course materials, assignments, and projects.|
Admissions to the UBC Advanced Professional Certificate in Behavioral Insights is based on academic qualifications, work experience, interest in the field, professionalism, and program fit. Prior study or experience in Behavioural Insights, while helpful, is not mandatory.
Academic Achievement and Work Experience
Applicants are required to have a four-year undergraduate degree or equivalent experience, and 11th-grade math skills. Work experience is an asset, but not required.
English Language Proficiency
Strong written and spoken English skills are required.
Applicants who completed an undergraduate degree in a language other than English may be required to submit official test results as follows:
- International English Language Testing System (IELTS) minimum overall band score of 6.5 with no individual score less than 6.0
- Test of English as a Foreign Language (TOEFL) overall score: 90 with a minimum score of 22 in reading and listening, 21 in writing and speaking
Satisfactory Completion of prerequisite course: Introduction to Behavioural Insights & Evaluation
How to Apply
UBC Sauder Continuing Business Studies is accepting applications for the Fall 2021 program. The program is capped at 30 students; to avoid disappointment, we encourage you to apply well in advance of the deadlines.
Early Bird Deadline: May 31, 2021 (Apply early to win a free copy of a top introductory BI book! *)
Final Deadline: June 30, 2021
*Prizing is reserved for the first 30 accepted applicants who apply on or before the May 31, 2021 deadline.
You will be required to provide basic personal information, employment information (if applicable), and education background. You will also be required to provide the names and contact information of 3 professional or academic references from individuals in a supervisory capacity. Lastly, you will need to upload a Resume that highlights relevant work and volunteer experience and a Letter of Intent.
Applications will be reviewed after each deadline in the order they are received. Upon acceptance, a $400 tuition deposit is required to reserve your seat. A wait list will be maintained until a few weeks prior to program start; if applicable, applications will be reviewed on a rolling basis over the summer to fill any remaining spots in the cohort.
The UBC Sauder Advanced Professional Certificate in Behavioural Insights program is designed by a nationwide steering committee and delivered by leading BI experts to provide immediate professional impact.