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Product Management

Certificate Program

Product management is a cross functional discipline that focuses on creating new market opportunities to build the best possible products for customers. Taking a product management approach enables organizations to conduct competitive analysis, set strategic goals and deliver product capabilities that customers need and want, before their competitors and their customers even know they need them. This 9-week program will take a deep dive into the product manager’s end to end role through the use of a complex case study. Taught by leading product management professionals, this course will also provide an introduction to product management techniques such as product road maps, AB Testing, experimentation, storyboarding, and prototyping.

Who Should Attend?

Designed for early- to mid-career professionals currently working in business analysis, software engineering or designer UX roles or those that are working in associate/assistant product management/project management roles looking for a career advancement into product management.

Financial Support

Assistance is available through the StrongerBC Future Skills Grant. The grant will cover up to $3,500 of eligible costs.  Please email cbstudies@sauder.ubc.ca for more information.

Curriculum

  • Product Management Fundamentals

  • Product Discovery

  • Discovery and Prototyping

  • Product Strategy

  • Product Development

  • Product Launch

  • Product Iteration

  • Product Growth

  • Putting it all Together

Program Benefits

  • Define and explain product management ways of working and the product lifecycle
  • Understand the role and responsibilities of a product manager, how it is different from other product related roles and how they work together
  • Create effective strategies to facilitate Product Management     
  • Analyze and determine project financials
  • Describe various tools and techniques used to design and develop products
  • Develop a go to market strategy
  • Identify different scenarios for adapting and growing the product
  • Explain the value of metrics and measuring for success
  • Discuss how to support and improve the PM team for future collaboration

Registration Details

Summer 2023
Winter 2024

Blended

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In-person with instructors and classmates combined with self-paced instruction

In-person with instructors and classmates combined with self-paced instruction

Live Online

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Online classroom-style interaction in real time combined with self-paced instruction

Online classroom-style interaction in real time combined with self-paced instruction

Online

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Self-paced learning with flexibility to collaborate

Self-paced learning with flexibility to collaborate