Product Management

Product management is a cross functional discipline that focuses on creating new market opportunities to build the best possible products for customers. Taking a product management approach enables organizations to conduct competitive analysis, set strategic goals and deliver product capabilities that customers need and want, before their competitors and their customers even know they need them. This 9-week program will take a deep dive into the product manager’s end to end role through the use of a complex case study. Taught by leading product management professionals, this course will also provide an introduction to product management techniques such as product road maps, AB Testing, experimentation, storyboarding, and prototyping.

Designed for early- to mid-career professionals currently working in business analysis, software engineering or designer UX roles or those that are working in associate/assistant product management/project management roles looking for a career advancement into product management.

Assistance is available through the StrongerBC Future Skills Grant. The grant will cover up to $3,500 of eligible costs.  Please email cbstudies@sauder.ubc.ca for more information.

• Product Management Fundamentals

• Product Discovery

• Discovery and Prototyping

• Product Strategy

• Product Development

• Product Launch

• Product Iteration

• Product Growth

• Putting it all Together