Maximize Value Delivered to Business and Customers
Product management is one of the fastest growing professions, with a focus on both building the right product and building the product right. Building the right product requires a keen eye and expertise in product discovery and strategy, whereas building the product right relies on management excellence in product development and product launch. From thereon, a product manager continues to improve the value the product provides, by iterating and growing the product. Taking a product management approach enables organizations to unearth new market opportunities, set strategic goals and deliver product capabilities that customers need and want, before their competitors and their customers even know they need them.
Who Should Attend?
Designed for early- to mid-career professionals currently working in business analysis, software engineering or designer UX roles or those that are working in associate/assistant product management/project management roles looking for a career advancement into product management.
❝As someone with a background in business analysis and software development, I found the content was great at connecting to what you already know so you can start developing a product perspective in your work.
Curriculum
This 9-week program will take a deep dive into the product manager’s role in the entire product lifecycle, through interactive live sessions, an end-to-end complex case study based on real life product scenarios and top notch career support. Taught by leading product management professionals, this course will also provide a comprehensive overview of product management techniques such as prototyping, roadmapping, prioritization, experimentation, usability testing and more.
Registration Details
Blended
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
Live Online
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Online
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.