Product Management for Non-Product Managers

Product management is a cross functional discipline that focuses on creating new market opportunities to build the best possible products for customers. Taking a product management approach enables organizations to conduct competitive analysis, set strategic goals and deliver product capabilities that customers need and want, before their competitors and their customers even know they need them.  This course will provide an overview of modern product management tools, terminology and concepts, as well as identify key product management roles and responsibilities and how they collaborate with internal and external stakeholders. It will walk you through the product lifecycle from discovery and strategy to development and launch, and finally to iterate and grow.   Taught by leading product management professionals, this course will also provide an introduction to product management techniques such as product road maps, AB Testing, experimentation, storyboarding, and prototyping.

Designed for early- to mid-career professionals currently working in business analysis, software engineering or designer UX roles or those that are working in associate/assistant product management/project management roles looking for a career advancement into product management.

• Explain basic product management tools, concepts, strategies and terminology
• Understand the differences between the various product management roles (project manager, product marketing manager, product owner, etc.) and how they work together
• Identify key internal and external stakeholders and effectively collaborate to deliver a successful value-added product to meet goals and objectives
• Gather and analyze customer needs and align them to business needs
• Work through the product lifecycle – ideate, implement and improve
• Identify ways to use product analytics data and metrics to demonstrate adoption and financial value