Digital Asset, Rights and Risk Management

Digital Asset, Rights and Risk Management (DARRM) is an increasingly important field in industries like entertainment, media, technology, and e-commerce. It focuses on identifying, securing, management, distribution and monetizing (ROI) digital assets such as videos, images, music, software, and other digital content. Given the proliferation of digital media and the need for organizations to ensure proper intellectual property (IP) licensing and copyright protections, DARRM is a critical area for organizational sustainability. Furthermore, as global regulation and compliance rules change with the adoption of Artificial Intelligence (AI) and blockchain, organizations will need to prepare for and assess their digital readiness, capability and capacity, as well as develop a strategy to digitally transform their organizations in preparation for this change.

As organizations adopt digital-first strategies, there is increasing demand for professionals skilled in managing and monetizing digital content. Ideal for those who work with digital assets requiring applied Digital Asset Management (DAM) competencies to execute on DAM type projects and initiatives including professionals involved in digital communications, marketing and media, content management, digital analytics, business analysis, IT, Library Science/Archival, digital enterprise solutions, museum curation and digital asset management, and from a diverse range of industries and sectors (technology, advertising, media and entertainment services, health, resource-based, government, non-profit).

Also suitable for those who are advancing into or currently in leadership roles looking to acquire a DAM foundation, undertaking digital transformation, to be able to inform the organization on how to develop a strategy to create, store, monetize, govern and secure the rights of digital assets and execute on the strategy.