At a Glance
Delivery Style
LIve Online
Duration
4 weeks
Hours of Study
10/week
Fee
$995
Jul 9
Next Start Date
Sep 22
As organizations adopt digital-first strategies, there is increasing demand for professionals skilled in managing and monetizing digital content. Ideal for those who work with digital assets requiring applied Digital Asset Management (DAM) competencies to execute on DAM type projects and initiatives including professionals involved in digital communications, marketing and media, content management, digital analytics, business analysis, IT, Library Science/Archival, digital enterprise solutions, museum curation and digital asset management, and from a diverse range of industries and sectors (technology, advertising, media and entertainment services, health, resource-based, government, non-profit).
Learning Outcomes
- Apply DARRM tools, techniques and workflows
- Demonstrate best practices: digital inventory & analysis, metadata development and standardization
- Create a strategy to maximize value (ROI) and lower risk (risk management) on your digital assets
- Identify components of a successful DARRM program that integrates AI technologies like machine learning and NLP, and optimizes digital assets and processes.
- Execute digital transformation with DARRM - incorporating compliance with rights (IP rights), data and privacy controls (including cybersecurity), AI frameworks (AI governance and ethics) and industry standards.
Sep 22 - Oct 20, 2025 | Live Online | $995
Sep 22, 2025
Live online classes:
- Wednesdays, 5-7pm (PT), 8-10pm (PT)
Blended
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
A blend of in-person instructor-led sessions and live online class activities, combined with self-paced learning.
Live Online
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Real-time instructor-led interactions through scheduled live online sessions, combined with self-paced learning.
Online
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.
Self-paced learning following a pre-scheduled assessment timeline including opportunities to collaborate with instructors and classmates in real-time.