Fundamentals of Behavioural Insights

At a Glance

  • Format Live online
  • Duration 3 weeks
  • Hours of Study 10-12/week
  • Fee $995
  • Stay in Touch
  • Next Start Date Nov 15

Review Schedule & Register

Course Description

The new discipline of Behavioural Insights (BI) uses principles from the Behavioural and Decision Sciences (including Psychology and Economics) to help people make decisions that promote health, wellness, and happiness. This course provides an overview of how Behavioural Insights can be used to: (1) understand the ways that people make decisions and behave in the real world; (2) design programs, policies, and products in ways that encourage positive changes in consumers, citizens, and employees; and (3) rigorously evaluate the impact of these programs, policies, and products.

Course learning objectives

Upon successful completion of this course, students will have the knowledge and skills to:

  1. Define Behavioural Insights (BI) and distinguish BI from other innovation approaches.
  2. Articulate the value of BI for understanding and changing behaviour.
  3. Explain core BI concepts, such as nudging for good, freedom of choice, and choice architecture.
  4. Describe how rigorous research methods can be used to diagnose and solve problems.
  5. Describe how an applied BI project would flow from start to finish.
  6. Use an ethical framework to evaluate how BI is being used in different contexts.

 

Note: This course is a required prerequisite for the Advanced Professional Certificate in Behavioural Insights. It can also be taken as a standalone, open enrolment course. For those who successfully complete the course and are accepted into the certificate, the $995 fee will be reduced from the total program cost.

 

Available Sessions

Open all | Close all

Nov 15-Dec 5, 2021 | Live Online | $995.00

Code: IE800F21A
Nov 15-Dec 5, 2021
The online portion starts November 15, Live online sessions take place on 3 Wednesdays, Nov 17& 24, & Dec 1, from 5-7pm. This is a required prerequisite, you are welcome to apply simultaneously to the program.
Instructor:


Fees / Tuition

Type Fee Tax Total
$995.00 $0.00 $995.00

Apr 25-May 15, 2022 | Live Online | $995.00

Code: IE800W22A
Apr 25-May 15, 2022
The online portion starts April 25, Live online sessions take place on 3 Wednesdays, April 27 & May 4 & 11, from 5-7pm. This is a required prerequisite, you are welcome to apply simultaneously to the program.
Instructor:


Fees / Tuition

Type Fee Tax Total
$995.00 $0.00 $995.00

Sauder Logo UBC Crest AACSB Logo Certificate Program