Kirstin Appelt

Kirstin Appelt is Research Director, UBC Decision Insights for Business & Society, and Academic Director of UBC's Advanced Professional Certificate in Behavioural Insights. Her research explores why people struggle with important decisions about the future and how to use choice architecture to help them make the best decisions for themselves and for society. Kirstin is also a behavioural science consultant for organizations including the BC Behavioural Insights Group (BC BIG), the California Health Benefit Exchange (Covered California), the Columbia University Center for Decision Sciences, Google, the Pacific Business Group on Health (PBGH), Temple University, and WorkSafeBC. She received her Ph.D. in Psychology from Columbia University and her B.A. magna cum laude in Economics from Dartmouth College.