Ekin Ok

Ekin Ok is an Assistant Professor of Marketing at the Smith School of Business at Queen’s University. She received her PhD in Marketing and Behavioural Science from UBC Sauder. Her research is in consumer behaviour, with a particular focus on social influences and prediction biases. In her research, she primarily uses experiments, as well as longitudinal studies and qualitative text analysis. Prior to her PhD, Ekin worked as a research associate in a program evaluation company in Vancouver, and was the lead evaluation analyst for several projects on immigration, healthcare, and sustainability. At Queen’s, Ekin teaches Introduction to Marketing to undergraduate students, as well as a MSc / PhD seminar in Experimental Research Design. During her PhD, she taught Marketing Research at UBC Sauder.