Certificate Program
As organizations adopt digital-first strategies, there is increasing demand for professionals skilled in managing and monetizing digital content. Ideal for those who work with digital assets requiring applied Digital Asset Management (DAM) competencies to execute on DAM type projects and initiatives including professionals involved in digital communications, marketing and media, content management, digital analytics, business analysis, IT, Library Science/Archival, digital enterprise solutions, museum curation and digital asset management, and from a diverse range of industries and sectors (technology, advertising, media and entertainment services, health, resource-based, government, non-profit).
Learning Outcomes
- Apply DARRM tools, techniques and workflows
- Demonstrate best practices: digital inventory & analysis, metadata development and standardization
- Create a strategy to maximize value (ROI) and lower risk (risk management) on your digital assets
- Identify components of a successful DARRM program that integrates AI technologies like machine learning and NLP, and optimizes digital assets and processes.
- Execute digital transformation with DARRM - incorporating compliance with rights (IP rights), data and privacy controls (including cybersecurity), AI frameworks (AI governance and ethics) and industry standards.
Please check back later for upcoming offerings of this course.