Digital Strategy and Media

The increasing sophistication of digital assets and media, social, analytics, and technology, requires the ability to embrace ever-evolving disruption and change. It is essential for today’s marketer, digital analyst, social media or communications specialist to have a strong digital skill set that includes how to analyze data and customer insights, optimize digital assets and engagement, and match compelling content with appropriate channels.

Our digital strategy and media program offerings enhance your professional career in marketing, communications, public relations, social media, digital analytics, and digital strategy across the organization. You will come away with the knowledge and skills to build innovative digital strategies.

Courses and Programs


Digital Analytics Deutsches Intensivprogramm

UBC/DAA Award of Achievement Program
Das weltweit bekannte Digital Analytics Ausbildungsprogramm der University of British Columbia (UBC) und der Digital Analytics Association (DAA) wurde für den deutschsprachigen Markt bearbeitet. LEARN MORE

Digital Strategy

UBC Certificate Program
The 100% online UBC Certificate in Digital Strategy prepares you to lead and educate your organization to embrace technology, information, and digital innovation. LEARN MORE

Accelerated Digital Marketing Diploma

UBC Accelerated Diploma Program
The UBC Accelerated Digital Marketing Diploma is an intensive, four-month full-time program that combines classroom and online learning, a practicum, and a capstone project. LEARN MORE

Digital Analytics

UBC/DAA Award of Achievement Program
The UBC/DAA Award of Achievement in Digital Analytics is a 100% online program that provides solid grounding in how to create and manage a digital analytics program to drive measureable business improvement. LEARN MORE

Digital Content and Communications

UBC Certificate Program
The part-time UBC Certificate in Digital Content and Communications offers applied skills in the planning and execution of a comprehensive digital communications plan. LEARN MORE

Programa Intensivo en Analítica Digital

UBC/DAA Award of Achievement Program
El reconocido y galardonado programa de Analítica Digital creado por la Universidad de British Columbia (UBC) y la Digital Analytics Association (DAA) diseñado para el mercado hispanoparlante. LEARN MORE

Social Media

UBC Award of Achievement Program
The Award of Achievement in Social Media is a part-time program for those aiming to take the lead in planning and implementing social media strategies. LEARN MORE

Web Intelligence

Certificate Program
The Web Intelligence Certificate is a 100% online program that provides solid grounding in digital analytics plus knowledge of data warehousing, dimensional model design, business process improvement, leadership and teambuilding and related topics. LEARN MORE