Digital Strategy and Digital Marketing

The increasing sophistication of digital assets, analytics, and technology requires the ability to embrace ever-evolving disruption and change. It is essential for today’s marketer, digital analyst, social media or communications specialist to have a strong digital skill set that includes how to analyze data and customer insights, optimize digital assets and engagement, and match compelling content with appropriate channels.

Our digital strategy and digital marketing courses help you to enhance your professional career in marketing, communications, public relations, social media, digital analytics, and digital strategy across the organization. 

Courses and Programs


Digital Analytics Deutsches Intensivprogramm

UBC/DAA Award of Achievement Program
Das weltweit bekannte Digital Analytics Ausbildungsprogramm der University of British Columbia (UBC) und der Digital Analytics Association (DAA) wurde für den deutschsprachigen Markt bearbeitet. LEARN MORE

Digital Leadership

UBC Certificate Program
The 100% online UBC Certificate in Digital Leadership prepares you to lead and educate your organization to embrace technology, information, and digital innovation. LEARN MORE

Accelerated Digital Marketing Diploma

UBC Accelerated Diploma Program
We are sorry to confirm that the Jan 2019 offering has been canceled. As part of our ongoing effort to be thought leaders and deliver a cutting edge educational experience to the students, this program is currently being redesigned. Please check back with us in Spring 2019 for new course offerings and further updates regarding this program. LEARN MORE

Content Strategy

UBC Certificate Program
The part-time UBC Certificate in Content Strategy offers applied skills in the planning and execution of a comprehensive digital communications plan. LEARN MORE

Digital Analytics

UBC Certificate Program
The UBC/DAA Certificate in Digital Analytics is a 100% online program that provides solid grounding in how to create and manage digital analytics to drive measureable business improvement. LEARN MORE

Programa Intensivo en Analítica Digital

UBC/DAA Award of Achievement Program
El reconocido y galardonado programa de Analítica Digital creado por la Universidad de British Columbia (UBC) y la Digital Analytics Association (DAA) diseñado para el mercado hispanoparlante. LEARN MORE

Social Media

UBC Certificate Program
The Social Media Certificate is a part-time program aimed at those who take the lead in planning and implementing social media strategies. LEARN MORE

Web Intelligence (A UCI Certificate)

Certificate Program
Add a UCI Web Intelligence Certificate to your UBC Certificate in Digital Analytics to gain an even more solid grounding in digital analytics, plus knowledge of data warehousing, dimensional model design, business process improvement, and leadership and teambuilding. LEARN MORE