Digital Analytics and Web Intelligence

There is a growing need across a variety of industry sectors for trained professionals to analyze web and other digital metrics, and formulate actionable insights to enhance user experience and drive business improvement.

In collaboration with the Digital Analytics Association (DAA) and the University of California Irvine, Division of Continuing Education (UCI), our offerings in digital analytics and web intelligence draw on the talent of digital analytics experts throughout the world to prepare you with the knowledge and skills you need to generate value for your organization and build support for an analytical culture.

Courses and Programs


Digital Analytics Deutsches Intensivprogramm

UBC/DAA Award of Achievement Program
Das weltweit bekannte Digital Analytics Ausbildungsprogramm der University of British Columbia (UBC) und der Digital Analytics Association (DAA) wurde für den deutschsprachigen Markt bearbeitet. LEARN MORE

Digital Analytics

UBC/DAA Award of Achievement Program
The UBC/DAA Award of Achievement in Digital Analytics is a 100% online program that provides solid grounding in how to create and manage a digital analytics program to drive measureable business improvement. LEARN MORE

Programa Intensivo en Analítica Digital

UBC/DAA Award of Achievement Program
El reconocido y galardonado programa de Analítica Digital creado por la Universidad de British Columbia (UBC) y la Digital Analytics Association (DAA) diseñado para el mercado hispanoparlante. LEARN MORE

Web Intelligence

Certificate Program
The Web Intelligence Certificate is a 100% online program that provides solid grounding in digital analytics plus knowledge of data warehousing, dimensional model design, business process improvement, leadership and teambuilding and related topics. LEARN MORE