Digital Analytics

There is a growing need across a variety of industry sectors for trained professionals to analyze web and other digital metrics, and to formulate actionable insights to enhance user experience and drive business improvement.

In collaboration with the Digital Analytics Association (DAA), our offerings in these courses draw on the expertise of industry professionals throughout the world to prepare you with the knowledge and skills you need to generate value for your organization and build support for an analytical culture.

Courses and Programs


Digital Analytics Deutsches Intensivprogramm

UBC/DAA Award of Achievement Program
Das weltweit bekannte Digital Analytics Ausbildungsprogramm der University of British Columbia (UBC) und der Digital Analytics Association (DAA) wurde für den deutschsprachigen Markt bearbeitet. LEARN MORE

Digital Analytics

UBC Certificate Program
The UBC/DAA Certificate in Digital Analytics is a 100% online program that provides solid grounding in how to create and manage digital analytics to drive measureable business improvement. LEARN MORE

Programa Intensivo en Analítica Digital

UBC/DAA Award of Achievement Program
El reconocido y galardonado programa de Analítica Digital creado por la Universidad de British Columbia (UBC) y la Digital Analytics Association (DAA) diseñado para el mercado hispanoparlante. LEARN MORE

Web Intelligence (A UCI Certificate)

Certificate Program
Add a UCI Web Intelligence Certificate to your UBC Certificate in Digital Analytics to gain an even more solid grounding in digital analytics, plus knowledge of data warehousing, dimensional model design, business process improvement, and leadership and teambuilding. LEARN MORE