Web Intelligence (A UCI Certificate)

"An analyst has to be able to question their own biases. The first interpretation isn't always the only or correct one."
Damon Gudaitis
Principal, Caret Juice Marketing, DAA Member


Certificate Program

Web intelligence is a combination of digital analytics, which examines how digital visitors and customers view and interact with your website and other digital offerings, and business intelligence, which allows a corporation's management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.

Graduates of the UBC Certificate in Digital Analytics are eligble to apply to the University of California Irvine, Division of Continuing Education, and complete two elective courses to attain the Web Intelligence Certificate

  • Requires completion of the UBC/DAA Certificate in Digital Analytics, plus two elective courses offered through the University of California Irvine, Division of Continuing Education (UCI)
  • Delivered part-time, 100% online
  • Costs approximately C$4,400 (depending on chosen elective courses and exchange rate)
  • Discounted fees for DAA members
  • The aim of this program is to help you improve your organization's bottom line through a more effective web presence and enhanced data analysis for successful decision-making.

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