Web Intelligence

"An analyst has to be able to question their own biases. The first interpretation isn't always the only or correct one."
Damon Gudaitis
Principal, Caret Juice Marketing, DAA Member


Certificate Program

Web intelligence is a combination of digital analytics, which examines how digital visitors and customers view and interact with your website and other digital offerings, and business intelligence, which allows a corporation’s management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.

The Web Intelligence Certificate provides solid grounding in digital analytics plus knowledge of data warehousing, dimensional model design, business process improvement, leadership and teambuilding and related topics.

  • Delivered part-time, 100% online
  • Requires completion of the UBC/DAA Award of Achievement in Digital Analytics offered through UBC Sauder Continuing Business Studies, plus two elective courses offered through the University of California Irvine, Division of Continuing Education (UCI)
  • Costs approximately C$4,400 (depending on chosen elective courses and exchange rate)
  • Discounted fees for DAA members
  • The aim of this program is to help you improve your organization’s bottom line through a more effective web presence and enhanced data analysis for successful decision-making.

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