Digital Analytics Program

UBC/DAA Award of Achievement Program

Next Program starts: Sep 13, 2017

This award-winning program focuses on how to:

 

Analyze and understand data to turn information into action that improves website usability and profitability.

 

Create an analytical culture by knowing the solutions, staffing, training, and business needs of an organization.

 

Understand real-world digital analytics in a program co-created by the DAA, the leading global network of subject matter experts. Member discounts apply.

Gain a solid foundation in digital analytics to create and manage programs that drive business improvement. Choose from a self-paced option, or an intensive option available in three languages.

Designed For

  • Marketing managers
  • IT managers
  • Digital marketers
  • Web and marketing analysts
  • Project managers
  • Web developers
  • Information architects
  • Systems and business analysts
  • Finance, marketing, and sales professionals

Program Benefits

Set yourself apart and demonstrate your commitment to digital analytics with this award-winning program.

  • Earn a credential that establishes your expertise in digital analytics
  • Join a network of over 1,400 professionals from 60 countries who have completed the program
  • Gain practical approaches to website optimization and conversion marketing
  • Understand the best tools and methods used in digital analytics
  • Provide your employer or clients with valuable insights that drive profitability

Program Formats

Self-Paced Program
Intensive Program

Take all four required courses at your own pace and complete the program within two years of registration.

  • 100% online
  • Program fee C$2,960
  • Discounted fees for DAA members
  • Requires 6-10 hours of independent study per course per week
  • Assessments-based assignments and individual projects

Learn More

Complete all four program courses in five months and save on course fees.

  • 100% online
  • Program fee C$2,500
  • Discounted fees for DAA members
  • Requires 6-10 hours of independent study per course per week
  • Assessments-based assignments and individual projects
  • Available in English, German, and Spanish

Learn More