An understanding of strategic frameworks and models is key for organizations to succeed in crafting a digital strategy. Explore creative and analytical thinking systems and develop a strategic roadmap using such innovative tools as the Business Canvas Model. This course is ideal for establishing a design-thinking approach, a perspective on disruption and a foundation for the design of your first digital business strategy.
Curriculum topics include:
- What is strategic analysis?
- Introduction to thinking strategies
- Critical thinking and reflection
- Creative thinking and expression
- The art of observation and deduction
- Data visualization
- Analysis through prototyping and design-thinking
- Mapping your digital strategy to the business canvas
Suggested Reading: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. For more information, visit our website.
This course can be applied to the UBC Certificate in Digital Strategy.
This course is 100% online. Our online courses are structured to provide a positive learning environment for participants to engage in and interact with the content and other participants, as well as with the online tutor – an industry professional. Tutors facilitate the learning throughout the course and are available to provide feedback and guidance as you navigate through the content. Courses are delivered online over approximately six weeks and involve an average of six-to-ten hours of study per week.
Prior to 4pm PST on the start date of the course, an email will be sent to all registered participants containing instructions on how to access the online course.