Social Video Workshop

This workshop provides an overview of social video tools for marketing, PR and communications professionals, entrepreneurs and entertainers who have a core understanding of social media, but want to tap into the booming social video phenomenon. Learn fundamental background information and best practices with hands-on activities.

This workshop focuses on the following:

  • Why social video?     
  • Defining your social video objectives
  • Targeting your audience     
  • Key video platforms (YouTube, Vimeo, Vine, Instagram)
  • Creation vs. curation     
  • What to share and how to make it shareable
  • Viral video myths     
  • How to shoot video on a budget
  • Getting more views
  • Calls to action
  • Integration with other social media efforts
  • Basic analytics
  • Monetization options & caveats     
  • Cool tools

Note: For hands-on video production, the Summer Institute in Professional Video Production (SI230) is recommended.


Course Format

The format of this course is in-class.

Available Sessions

Course currently not available for registration.

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