Discover how mobile and social media analytics can drive higher profits, improve the customer experience, and create measurable value to your organization. Drawing extensively from case studies and practical applications, explore the key concepts, techniques, and practices of mobile and social media analytics, and how you can successfully promote the use of mobile and social media analytics within your organization.
Who Should Attend
Designed for those looking to advance their digital analytic experience and skills specifically in mobile apps and social media channel tracking and analytics platforms.
- Describe key mobile and social media analytics, key terms, and how they are used
- Develop mobile and social media key performance indicators (KPIs) that are aligned with your mission and organizational objectives
- Analyze and optimize mobile app, mobile website, and social media analytics
- Understand the difference between app and web data collection methods
- Explore key mobile and social media tools and diagnostics
Please check back later for upcoming offerings of this course.