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Agile Marketing

At a Glance

Delivery Style

Live Online

Duration

3 weeks

Hours of Study

6-10/week

Fee

$995

Next Start

TBA

In this highly interactive course, you will discover how to apply Agile concepts and frameworks to marketing campaigns and projects to create value-driven delivery.  Gain a greater understanding of the various Agile roles and responsibilities including Product Owner and Facilitator and learn how to build high performing Agile marketing teams.   

Who Should Attend

Designed for early- to mid-career professionals with marketing experience working in digital marketing/analytics, communications, web/media production, creative/UX design, or product marketing management in organizations considering, or in the process of, adopting Agile methods.

Learning Outcomes

  • Identify and apply the characteristics of Agile to implement value-driven delivery in marketing projects
  • Explain how the most common Agile frameworks used today can be adapted by your organization
  • Differentiate between Product Owner and team roles and responsibilities in an Agile environment
  • Apply Agile principles to create high performing, cross-functional teams
  • Demonstrate how a Product Owner can support and measure project success

 

At a Glance

Delivery Style

Live Online

Duration

3 weeks

Hours of Study

6-10/week

Fee

$995

Next Start

TBA

Applies to the following Certificate(s) as a course substitution

Registration Details

Please check back later for upcoming offerings of this course.

course

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