Ned Kumar

UBC Sauder Continuing Business Studies

Ned Kumar has over twenty years of experience in customer analytics, with expertise in both online and offline channels. He currently serves as an Interactive Marketing Strategist and as a corporate advisor for cross-channel analytics with emphasis on media attribution and social analytics. Throughout his career he has played a leadership role in designing data-driven customer strategies that create exceptional customer experience and establish a competitive advantage while improving productivity. Ned is a member of various professional organizations, on the Board of Directors at the Digital Analytics Association and also an Online Tutor for the University of British Columbia’s Award of Achievement in Digital Analytics Program.

Ned has also been a speaker and/or panel member at various conferences including NCDM, Digital Marketing Exchange, Shopper Insights in Action, Computerworld BI & Analytics Perspectives, eMetrics Marketing Optimization Summit, Big Data Exchange, Conversion Conference and Search Optimization related meets. As a former Asst. Professor of Marketing & Management, Ned has also taught senior level courses in Strategy, Quantitative Analysis, and Decision Support and has numerous conference and journal publications to his credit.