Matthias Bettag

UBC Sauder Continuing Business Studies

Matthias Bettag is partner and CEO of Digital Motion, a digital analytics consultancy in Germany with offices in Hamburg, Cologne and Berlin. Matthias is a Certified Web Analyst™, Board member of the Digital Analytics Association Germany, and host of the Digital Analytics Hub conference (DAHub). In the late 2000s Matthias worked in a global marketing analytics role in the pharmaceutical industry and led Semphonic’s European office in Berlin in 2012-2013.

Matthias is a graduate of the University of Applied Sciences in Berlin and also speaks French and German.