Matthias Bettag

UBC Sauder Continuing Business Studies

Matthias Bettag is an independent Digital Analytics Consultant, based in Berlin, Germany. Matthias is a Certified Web Analyst™, and Country Manager, Germany for both the Digital Analytics Association (DAA) and Mind Your Privacy, a privacy and data protection consultancy based in Madrid, Spain. From 2007 to 2011, Matthias worked at Bayer Healthcare where his role encompassed global e-Marketing support, including web analytics, web development/CMS, SEO/SEA, mobile and social media. From 2012 to early 2013, Matthias led Semphonic’s first European office as VP Analytics, Europe, until it was acquired by Ernst&Young.

Matthias is also Co-Owner of the Digital Analytics Hub, Co-Chair eMetrics Germany, and Vice-Chair of the I-COM conference for region Germany, Austria, Switzerland. He’s a graduate of the University of Applied Sciences in Berlin and also speaks French and German.