Lloyd Thomas

UBC Sauder Continuing Business Studies

Lloyd Thomas has over 17 years’ experience in web development, programming, search engine optimization, user experience design, and digital analytics.

Based in Cape Town, South Africa, Lloyd is a Senior Consultant for Cardinal Path. For the past five years, he has worked extensively with some of the largest retailers in the Asia-Pacific and Europe/Middle East/Africa regions. He consults on a wide variety of digital analytics disciplines, including Google Analytics, AdWords, and Tag Manager, as well as digital measurement, conversion journeys, online advertising, and multichannel attribution.