Karyn Zuidinga

UBC Sauder Continuing Business Studies

Karyn Zuidinga, BSc, MA has taught and worked in the field of user experience (UX) since 1999. Her passion for making technology work for people has driven her success both as an entrepreneur and instructor.

In 2005, she founded Analytic Design Group Inc. a leader in user experience serving companies such as Amazon, Samsung, and the Government of BC. Karyn has delivered user experience courses at UBC Sauder Continuing Business Studies, Capilano University, and Langara College. 

The foundation of Karyn's approach to UX is based on finding creative solutions to digital experience problems through user research and analysis.