UBC Sauder Continuing Business Studies
Jim Novo is a customer analysis consultant with a 25-year track record of generating exceptional returns on customer marketing program investments. As vice president of Programming and Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions before starting his own consultancy in 1997 with clients such as MBNA Bank, CBS SportsLine, Morrison Homes, Radio Shack, Pfizer, and Tupperware. He is the author of Drilling Down: Turning Customer Data into Profits with a Spreadsheet.
Jim is an MBA Graduate of Babson College, a school known for a focus on entrepreneurial activity. He majored in economics and psychology as an undergraduate at Dartmouth College. Jim is co-author of The Marketer's Common Sense Guide to e-Metrics with Bryan Eisenberg and managing director of Education for the Digital Analytics Association (DAA), serving as the lead instructor on development of the DAA's four-course series teaching students how to create knowledge and drive action using digital data.