James Parker

UBC Sauder Continuing Business Studies

James Parker has over fourteen years of digital analytics experience that include defining solutions residing on three-thousand domains, mobile apps and other digital media. He is an expert in implementation, data governance, and industry best practices.  He establishes web centric strategy that fosters a data driven culture through standardization, the delivery of KPI’s, and developing training programs. James is also an active member of the DAA and contributes to many symposiums and industry conferences.