UBC Sauder Continuing Business Studies
Anna Denejnaja leads the data analysis unit at Hermes NexTec, an Otto Group company, where she is responsible for digital analytics strategy and data-driven development for the organization and its clients. Prior to her current role, Anna was a consultant with a web analytics solution provider where she developed and lead an academy for the professional education of web analysts.
She frequently speaks at international digital analytics conferences, including eMetrics and DA Hub, on topics such as data integration and mining, digital analytics knowledge transfer, and return on analytics. A graduate of the UBC/DAA Award of Achievement in Digital Analytics, Anna is also a Certified Web Analyst, program chair of the eMetrics Summit Berlin, and a guest lecturer at FH Wedel University of Applied Sciences.