Anil Batra

UBC Sauder Continuing Business Studies

Anil Batra, B.Tech, MBA, has over 17 years of experience in business intelligence, web analytics, consulting, online advertising and behavioral targeting. He helps companies use web channel data to improve online business results (lead generation, conversion, retention and self-help metrics), and has helped several fortune 500 customers effectively use web analytics to increase their ROI on the web.